Over the last few years, social media has become an integral part of our everyday lives. Especially in today’s digital age, it has become a tool that transcends its basic function of helping people stay connected and socialize. It has transitioned into a go-to method to strengthen professional identities.
A well-curated and strong social media presence is just as crucial for a data scientist as it is for a marketing manager. The key lies in the way you use social media and its functions in your favor.
Here are a few highly effective strategies to use social media to reach greater heights in your career journey.
1) Build a personal brand – Nowadays, it takes more than just your resume to convey your potential. The way you market yourself can set you apart from other individuals. Use platforms like LinkedIn, Twitter, and Instagram to showcase your achievements, skills, and expertise.
Besides, to let people connect with you and get to know you better, you must regularly share insights, and express your views on the latest trends. For instance, if you are a marketing manager, you can create a post or a thread on innovative AI-driven marketing strategies and in-demand skills. A constant focus on showcasing thought leadership in the right way helps build the personal brand.
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2)Leverage the art of content creation – People connect with content that is short, crisp, and yet insightful. While you may be busy with your 9 to 5 job, even if just once a week, you can post interesting blogs, short videos, and infographics to boost your visibility on your social media. Remember, the key here is to keep your content concise and easy to comprehend.No one has the time to read a 1000-word long piece delineating your views on a specific topic; cut it down to a few points or a short clip summarizing it.3) Gain quick and direct access to job opportunities – Gone are the days when job opportunities were accessible only through job portals. While LinkedIn is a one-stop platform for both networking and landing jobs, many companies have their social media pages or accounts even on Instagram where they post about upcoming job opportunities that you can keep track of. Along with this, there are many pages dedicated to only posting about vacancies across roles and sectors that you can follow. Also, they often use hashtags like #hiring#jobsearch#jobseekers# and more to make it easier for you to easily get your hands on multiple such pages.
4) Network beyond geographical boundaries – Whether you are just starting out as a fresher or you are a mid-career professional with extensive experience looking to change careers, you can leverage social media to establish a strong network, which can further assist you in landing many of the unlisted or hidden job opportunities. At the same time, networking will help you get in touch with many of the industry veterans who can act as your mentors and push you in the right direction.
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Moreover, while using a social media platform to network, you connect with professionals, recruiters, and mentors across the globe. Doing so will open doors for remote jobs and international collaborations. To reach out to them, you can comment on their posts or directly text them with well-curated messages.
While social media sure has the power to push your career to greater heights, it can also jeopardize it if not used strategically. So, remember to:
- Only use professional photos and compelling narratives on your social media platform to reflect professionalism.
- Stay active by maintaining a proper schedule to post and interact so that you do not lose touch with those in your network.
- Avoid expressing controversial views or promoting content that can tarnish your reputation as you can lose numbers overnight!
- Gather information about different features available on a platform so that you can make the best use of them.
