The team at BuzzFeed introduced its plans for a social platform with BF Island, aiming to interact with users with AI-driven tools that bring attention to creativity and positive engagement. The social network will feature interactive storytelling and user content. CEO Jonah Peretti noted that this is part of a larger notion to push back at what he calls “SNARF,” which stands for Short for Stakes, Novelty, Anger, Retention, and Fear.
The team released a quote, noting “We can make content that gives you a little buzz, helps you relax, have a good time, and connect with your friends. […] We need to tell great stories that keep people engaged, without annoying retention hacks, but still be savvy about what makes people want to stay until the end. Put simply, we need to inject some truth, joy, creativity, and positive entertainment into the social web so people have better alternatives in the sea of SNARF.”
Image Credit: Buzzfeed
