The four-time Grammy-nominated artist has just unveiled her latest creative venture—a molten chrome Mercedes-Benz CLA—as part of the brand’s new Class of Creators initiative. With a glimmering finish, diamond-studded detailing, and a fashion capsule to match, the debut marks both the re-opening of the Manhattan Mercedes-Benz dealership and the launch of a visionary collaboration that redefines what it means to leave your mark.
Launch event of the Mercedes-Benz CLA inspired art piece by Ice Spice in New York
The Class of Creators brings together five cultural tastemakers—Ice Spice, Gustaf Westman, KidSuper, League of Legends and Hot Wheels—each tasked with interpreting the next-generation CLA as a living art piece. Ice Spice, who was born and raised in New York and catapulted into global stardom in 2021, had the honor of setting the tone.
“I knew I wanted it to feel girly and princessy,” shares Ice Spice, “so that’s how we came up with this design.” That design includes elements drawn straight from her personal iconography: Think reflective chrome bodywork inspired by her diamond-drenched Princess of Rap chain. “I wanted the body to feel like a piece of jewelry,” she says. “So we pulled a lot of reference from that chain.”
Launch event of the Mercedes-Benz CLA inspired art piece by Ice Spice in New York
Fittingly, the launch was anything but understated. The newly renovated Mercedes-Benz of Manhattan transformed into a full-blown culture hub for the occasion, hosting a who’s-who of press, partners, and fans alongside performances from the cast of Hell’s Kitchen and a live DJ set by Brooklyn’s DJ LPX. At the center of it all was the car—a futuristic, feminine dream on wheels—and the Bronx-born artist whose name is now etched into its legacy.
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