The global embrace of social media has transformed it into a ubiquitous phenomenon, with nearly half of the world’s populace, estimated at 4 billion individuals, participating in diverse social networking platforms. This represents significant growth, with a 15 percent increase in active users since 2020. This surge underscores the expanding role of social media as a pivotal force in molding the dynamics of worldwide communication.
Social platforms have facilitated easier and faster interactions across continents and have become essential tools for news dissemination, cultural exchange, and business marketing. This trend reflects the deepening integration of digital connectivity into the fabric of daily life, highlighting social media’s capacity to influence public opinion, consumer behavior, and even political movements on a global scale. As these platforms continue to evolve, their impact on society underscores the changing landscape of how people connect, share, and engage with each other and the world around them.
Social Media Growth Trends: The growth of social media has been consistent over the years. In 2015, there were 2.078 billion users; by 2016, the number had risen to 2.307 billion, indicating a 21 percent growth. Subsequent years witnessed a 9 percent growth rate in 2018, reaching 3.196 billion users, and by 2020, the numbers peaked at 3.960 billion.
On average, people spend 2 hours and 31 minutes daily using social media. They use an average of 6.6 social platforms per month. The top five favorite social media platforms, in order, are WhatsApp, Instagram, Facebook, WeChat, and TikTok. The top five most-used social media platforms, in order, are Facebook, YouTube, WhatsApp, Instagram, and WeChat.
Countries with the Most Social Media Users, 2024
| Rank | Country | umber of users |
|---|---|---|
| 1 | China | 1 billion |
| 2 | India | 467 million |
| 3 | United States | 246 million |
| 4 | Indonesia | 167 million |
| 5 | Brazil | 152.4 million |
| 6 | Russia | 106 million |
| 7 | Mexico | 94 million |
| 8 | Japan | 92 million |
| 9 | Philippines | 84.5 million |
| 10 | Pakistan | 71.7 million |
| 11 | Germany | 70.9 million |
| 12 | Vietnam | 70 million |
| 13 | Turkey | 62.5 million |
| 14 | United Kingdom | 57.1 million |
| 15 | Thailand | 52.3 million |
| 16 | France | 52.1 million |
| 17 | Iran | 48 million |
| 18 | South Korea | 47.6 million |
| 19 | Egypt | 46.3 million |
| 20 | Bangladesh | 44.7 million |
| 21 | Italy | 43.9 million |
| 22 | Spain | 40.7 million |
| 23 | Colombia | 38.5 million |
| 24 | Argentina | 36.4 million |
| 25 | Canada | 33.1 million |
| 26 | Nigeria | 31.6 million |
| 27 | Saudi Arabia | 29.1 million |
| 28 | Poland | 27.5 million |
| 29 | Malaysia | 26.8 million |
| 30 | Ukraine | 26.7 million |
| 31 | South Africa | 25.8 million |
| 32 | Iraq | 25.5 million |
| 33 | Peru | 25.1 million |
| 34 | Algeria | 23.9 million |
| 35 | Morocco | 21.3 million |
| 36 | Australia | 21.3 million |
| 37 | Taiwan | 20.2 million |
| 38 | Chile | 16.6 million |
| 39 | Netherlands | 15.5 million |
| 40 | Myanmar | 15 million |
| 41 | Latvia | 14.8 million |
| 42 | Venezuela | 14.6 million |
| 43 | Romania | 13.5 million |
| 44 | Ecuador | 13.3 million |
| 45 | Nepal | 12.6 million |
| 46 | Kazakhstan | 11.8 million |
| 47 | Cambodia | 10.9 million |
| 48 | Kenya | 10.6 million |
| 49 | United Arab Emirates | 10 million |
| 50 | Belgium | 9.4 million |
| 51 | Guatemala | 8.7 million |
| 52 | Sweden | 8.7 million |
| 53 | Czech Republic | 8.1 million |
| 54 | Portugal | 8.1 million |
| 55 | Bolivia | 7.5 million |
| 56 | Greece | 7.5 million |
| 57 | Hungary | 7.4 million |
| 58 | Dominican Republic | 7.4 million |
| 59 | Austria | 7.3 million |
| 60 | Switzerland | 7.3 million |
| 61 | Tunisia | 7.2 million |
| 62 | Sri Lanka | 7.2 million |
| 63 | Israel | 7.1 million |
| 64 | Hong Kong | 6.7 million |
| 65 | Cuba | 6.7 million |
| 66 | Jordan | 6.6 million |
| 67 | Ghana | 6.6 million |
| 68 | Ethiopia | 6.4 million |
| 69 | Ivory Coast | 6.4 million |
| 70 | Libya | 5.7 million |
| 71 | Uzbekistan | 5.3 million |
| 72 | Singapore | 5.1 million |
| 73 | Serbia | 5 million |
| 74 | Denmark | 4.9 million |
| 75 | Lebanon | 4.9 million |
| 76 | DR Congo | 4.9 million |
| 77 | Tanzania | 4.9 million |
| 78 | Finland | 4.6 million |
| 79 | Norway | 4.6 million |
| 80 | Paraguay | 4.5 million |
| 81 | Bulgaria | 4.4 million |
| 82 | Honduras | 4.4 million |
| 83 | Belarus | 4.3 million |
| 84 | New Zealand | 4.2 million |
| 85 | Oman | 4.2 million |
| 86 | Slovakia | 4.2 million |
| 87 | Azerbaijan | 4.2 million |
| 88 | Ireland | 4 million |
| 89 | El Salvador | 4 million |
| 90 | Cameroon | 3.9 million |
| 91 | Costa Rica | 3.8 million |
| 92 | Angola | 3.7 million |
| 93 | Kuwait | 3.6 million |
| 94 | Nicaragua | 3.5 million |
| 95 | Laos | 3.4 million |
| 96 | Afghanistan | 3.1 million |
| 97 | Yemen | 3 million |
| 98 | Senegal | 3 million |
| 99 | Georgia | 3 million |
| 100 | Madagascar | 3 million |
| 101 | Palestine | 3 million |
| 102 | Croatia | 2.9 million |
| 103 | Panama | 2.9 million |
| 104 | Uruguay | 2.8 million |
| 105 | Kyrgyzstan | 2.8 million |
| 106 | Zambia | 2.7 million |
| 107 | Qatar | 2.6 million |
| 108 | Mozambique | 2.5 million |
| 109 | Mongolia | 2.5 million |
| 110 | Puerto Rico | 2.2 million |
| 111 | Armenia | 2.2 million |
| 112 | Lithuania | 2.1 million |
| 113 | Haiti | 2.1 million |
| 114 | Uganda | 2 million |
| 115 | Burkina Faso | 2 million |
| 116 | Bosnia and Herzegovina | 2 million |
| 117 | Somalia | 1.9 million |
| 118 | Guinea | 1.9 million |
| 119 | Mali | 1.7 million |
| 120 | Slovenia | 1.6 million |
| 121 | Moldova | 1.6 million |
| 122 | Albania | 1.6 million |
| 123 | Zimbabwe | 1.5 million |
| 124 | Bahrain | 1.5 million |
| 125 | Jamaica | 1.4 million |
| 126 | Benin | 1.3 million |
| 127 | North Macedonia | 1.2 million |
| 128 | Tajikistan | 1.1 million |
| 129 | Botswana | 1.1 million |
| 130 | Trinidad and Tobago | 1.1 million |
| 131 | Cyprus | 1.1 million |
| 132 | Estonia | 1.1 million |
| 133 | Mauritius | 875 thousand |
| 134 | Papua New Guinea | 872.9 thousand |
| 135 | Mauritania | 822.6 thousand |
| 136 | Rwanda | 800.7 thousand |
| 137 | Malawi | 783.8 thousand |
| 138 | Sierra Leone | 779.8 thousand |
| 139 | Togo | 775.6 thousand |
| 140 | Republic of the Congo | 763.3 thousand |
| 141 | Solomon Islands | 732.3 thousand |
| 142 | Namibia | 729.2 thousand |
| 143 | Burundi | 714.7 thousand |
| 144 | Gabon | 680.4 thousand |
| 145 | Liberia | 642.1 thousand |
| 146 | Reunion | 578.4 thousand |
| 147 | Fiji | 551 thousand |
| 148 | Brunei | 516.5 thousand |
| 149 | Chad | 491.7 thousand |
| 150 | Lesotho | 489.5 thousand |
| 151 | Bhutan | 475.3 thousand |
| 152 | Montenegro | 472.7 thousand |
| 153 | South Sudan | 470.4 thousand |
| 154 | Niger | 467.9 thousand |
| 155 | Gambia | 461 thousand |
| 156 | Guyana | 460.4 thousand |
| 157 | Malta | 421.3 thousand |
| 158 | Luxembourg | 404.4 thousand |
| 159 | Macau | 386.4 thousand |
| 160 | Maldives | 372.4 thousand |
| 161 | Suriname | 356.9 thousand |
| 162 | Timor Leste | 354.6 thousand |
| 163 | Eswatini | 335.9 thousand |
| 164 | Western Sahara | 333.4 thousand |
| 165 | Iceland | 308.6 thousand |
| 166 | Cape Verde | 288.1 thousand |
| 167 | Bahamas | 277.9 thousand |
| 168 | Belize | 251.7 thousand |
| 169 | Guinea Bissau | 241.2 thousand |
| 170 | Guadeloupe | 240.5 thousand |
| 171 | Barbados | 211.1 thousand |
| 172 | Martinique | 209.2 thousand |
| 173 | French Polynesia | 189.7 thousand |
| 174 | Comoros | 187.4 thousand |
| 175 | New Caledonia | 181.1 thousand |
| 176 | Turkmenistan | 180.4 thousand |
| 177 | Guam | 141.3 thousand |
| 178 | French Guiana | 122.2 thousand |
| 179 | Central African Republic | 117 thousand |
| 180 | Samoa | 111.6 thousand |
| 181 | Curacao | 108 thousand |
| 182 | Saint Lucia | 107.5 thousand |
| 183 | Equatorial Guinea | 101.1 thousand |
| 184 | Djibouti | 94.1 thousand |
| 185 | Vanuatu | 92.4 thousand |
| 186 | Aruba | 91.5 thousand |
| 187 | Mayotte | 79 thousand |
| 188 | Grenada | 78.4 thousand |
| 189 | Saint Vincent and the Grenadines | 73 thousand |
| 190 | Antigua and Barbuda | 72.7 thousand |
| 191 | Sao Tome and Principe | 69.5 thousand |
| 192 | Seychelles | 67 thousand |
| 193 | Tonga | 64.3 thousand |
| 194 | Isle of Man | 63.8 thousand |
| 195 | Cayman Islands | 60.8 thousand |
| 196 | Andorra | 51.3 thousand |
| 197 | Kiribati | 45.2 thousand |
| 198 | Bermuda | 45 thousand |
| 199 | Faroe Islands | 42.9 thousand |
| 200 | Greenland | 41.6 thousand |
| 201 | Saint Kitts and Nevis | 40.5 thousand |
| 202 | Dominica | 40.1 thousand |
| 203 | Micronesia | 37 thousand |
| 204 | Turks and Caicos Islands | 35.7 thousand |
| 205 | Northern Mariana Islands | 34.7 thousand |
| 206 | Sint Maarten | 31.8 thousand |
| 207 | United States Virgin Islands | 30.3 thousand |
| 208 | American Samoa | 29.9 thousand |
| 209 | Gibraltar | 26.6 thousand |
| 210 | Marshall Islands | 20.4 thousand |
| 211 | Palau | 14.9 thousand |
| 212 | Saint Martin | 14.8 thousand |
| 213 | Liechtenstein | 14.1 thousand |
| 214 | Monaco | 13.1 thousand |
| 215 | San Marino | 12.7 thousand |
| 216 | Anguilla | 10.7 thousand |
| 217 | Cook Islands | 10.6 thousand |
| 218 | Eritrea | 10 thousand |
| 219 | Nauru | 8.3 thousand |
| 220 | Wallis and Futuna | 5.8 thousand |
| 221 | Tuvalu | 5.7 thousand |
| 222 | Saint Pierre and Miquelon | 4.5 thousand |
| 223 | Saint Barthelemy | 3 thousand |
| 224 | Falkland Islands | 2.8 thousand |
| 225 | Montserrat | 2.5 thousand |
| 226 | Niue | 1.2 thousand |
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