THE WHAT? Shu Uemura has teamed up with acclaimed 3D artist and Forbes 30 Under 30 honoree Shavonne Wong for a limited-edition cosmetics collection inspired by digital artistry and self-expression.
THE DETAILS The shu uemura x Shavonne Wong collection brings a vibrant blend of bold colours and futuristic finishes across a curated range of makeup products. Standouts include two high-impact eye palettes in trend-forward shades—bio-mint and meta mauve—priced at US$106 each. A Dream Mint loose powder (US$76) offers a soft-focus, luminous matte finish with redness-neutralising shimmer. The line also introduces Kinu Care Nudes Gleam and Glow Up lip products (US$56 each), formulated with 80% lip-care essence and enhanced by Shu Uemura’s patented Shine Pearl Technology. Key lip shades include Cyber Lilac—a shimmering, multidimensional lilac—and Pink Filter, a mint-infused pink hue for a youthful glow.
THE WHY? This collaboration underscores Shu Uemura’s strategy to fuse beauty with avant-garde digital artistry, connecting with younger, tech-savvy consumers who value creativity and self-expression. Wong’s signature visual language of fluid 3D forms brings a fresh perspective to Shu Uemura’s product innovation and positions the brand firmly at the intersection of art, technology, and personal beauty.
Source: Nylon
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