In early 2013, Gibson launched her Instagram account @healing_belle. In a world where the idea of wellness and the power of “superfoods” was gaining traction, her account resonated with people. She went on to amass more than 200,000 followers. Capitalising on her success, Gibson launched a health and wellness app called The Whole Pantry, which reportedly had 200,000 downloads within the first month of its launch. After the app, Gibson continued to go from strength to strength – The Whole Pantry was named Apple’s Best Food and Drink App of 2013. Next, she signed a book deal with Lantern Books, an imprint of Penguin Books. Her cookbook was released in October 2014 — also called The Whole Pantry, it was filled with recipes that were free from gluten, refined sugar, and dairy, which promised to help readers live “a well-nourished life”.
