Today, influencer marketing has evolved to a large extent and brands are planning to invest more in this type of marketing. The idea of this thing can be taken from the fact that around 94% of marketers across a wide range of industries declared that influencer marketing is an effective marketing strategy.
Several businesses revealed the benefits of influencer marketing of how it helped them reach their targeted audience. Here we come with some examples of influencer marketing campaigns that went viral on social media. It can be an inspirational way for new creators or businesses to boost their art, skills, products, or services through social media:
Explore the successful influencer marketing campaigns
Social media experts, such as Social Followers, study to examine the best social media marketing campaigns to elaborate on how they worked to perform well. Explore the successful influencer marketing campaigns here and learn how those businesses actually implemented these marketing tactics to get exceptional results:
1. Gymshark
- Campaign type: Contest/challenges
- Platforms used: Instagram and TikTok
- Campaign statistics: The main focus of this campaign is video content. The hashtag #Gymshark66 used for this campaign got 785K+ posts on Instagram and 252.6 million views on TikTok.
Among the most active gym wear brands, Gymshark is the most influential one. The brand has been integrating with influencer marketing for the past few years. The campaign 66 Days: Change Your Life challenge is still considered a massive hit on Instagram and TikTok.
This challenge was more than a trend asked the audience to challenge themselves for 66 days through an active lifestyle and positive habits. For this campaign Gymshark partnered with athletes and sports influencers, having a strong presence on TikTok and Instagram.
2. Deeper Sonars
- Campaign type: Paid partnerships and ambassador program
- Platforms used: YouTube, TikTok, Facebook, Instagram, and niche websites.
- Campaign statistics: This campaign helped Deeper Sonars recruit more than 7,000 ambassadors across 30+ countries
Deeper Sonars is best at selling portable sonars. They introduced an ambassador program, getting 75% of their total marketing budget. The Deeper Sonars Ambassador program has three different levels, including
- Deeper Heroes: Deeper Heroes are specialists who utilize Deeper Sonars.
- Deeper Squad: Deeper Squad is defined as an open community that shows a keen interest in fishing or a fan of Deeper.
- Paid Partnerships: Paid partnerships program is done with influencers with whom the company has negotiated or fixed a long-term deal.
3. Last Crumb
- Campaign type: Influencer product seeding.
- Platforms used: TikTok
- Campaign statistics: This campaign promoted Last Crumb Reviews and many videos related to this topic got millions of views.
Last Crumb is a luxurious cookie brand which is based in Los Angeles. When the brand tried out an influencer marketing strategy or influencer product seeding program, every TikTok food influencer started getting reviews on this brand.
4. Animalhouse Fitness
- Campaign type: influencer gifting.
- Platforms used: Instagram and TikTok.
- Campaign statistics: This campaign helped AnimalHouse Fitness to raise a revenue of $7 million and brought it under the top 1% of fastest-growing companies on Shopify.
AnimalHouse Fitness sent 100+ fitness influencers the MonkeyFeat as gifts. This campaign helped the brand a lot in increasing brand awareness. Many influencers mentioned the product in their content, showcasing it to millions of users worldwide. This marketing tactic not only helps brands enhance TikTok followers but also increases their revenue.
5. Care/of
- Campaign type: Affiliate marketing.
- Platforms used: YouTube, TikTok, Instagram.
- Campaign statistics: The hashtag, #careofpartner is used to publish thousands of videos by influencers across TikTok, YouTube, and Instagram. Many of these influencers or creators generate millions of views.
Care/of is a specialized vitamin supplement company providing users with vitamins based on their specific requirements. The brand collaborates with many known influencers, including lifestyle creators, mom influencers, and cultural YouTubers. The brand collaborates with influencers on different channels, including YouTube, TikTok, and Instagram.
6. Bobbie
- Campaign type: Celebrity collaboration
- Platforms used: Outdoor ads (billboards) and Instagram
- Campaign statistics: The campaign ran through Ashley Graham’s Instagram account and the uploaded content gained 5.8 million views.
Bobbie is an American organic formula company for babies. The brand ran the Your Best is Best campaign with Ashley Graham (a well-known model). The main focus of this campaign is to show conversation about how parents choose to feed their babies.
7. HelloFresh
- Campaign type: Celebrity collaboration and sponsored posts
- Platforms used: Instagram
- Campaign statistics: This campaign generated 5.5 million impressions with 461 influencer posts on Instagram. On the other hand, more than 260,000 posts were generated with the branded hashtag, #HelloFreshPics.
The brand collaborated with 15 micro-influencers and encouraged them to participate in a 21-day challenge. The challenge was to cook healthy meals from scratch. They were also encouraged to try out different HelloFresh recipes.
8. Calvin Klein
- Campaign type: User-generated content and celebrity collaboration
- Platforms used: Instagram and commercial
- Campaign statistics: The campaign helped Calvin Klein boost Twitter followers by 1 million, Instagram by 1.8 million, and Facebook by 2.2 million followers.
Calvin Klein is considered one of the pioneers of influencer marketing. In 2014, the campaign, #Mycalvins collaborated with a pop star, Justin Bieber was marked as the top-ranked campaign, bringing millions of followers to different social media channels of the brand.
9. Honey
- Campaign type: Brand ambassador and sponsored content
- Platforms used: YouTube
- Campaign statistics: Honey collaborated with top YouTubers to run this campaign. The campaign helped the brand to get millions of subscribers and views.
Honey is a coupon browser extension that collaborated with 56 influencers in 2020 and sponsored 63 videos. Influencers promoted the brand by putting links with the “Join Honey” title in their videos. The notable influencers of this campaign include
The Ace Family (18.8M subscribers), PewDiePie, and MrBeast (100M subscribers).
10. Brawl Stars
- Campaign type: Influencer collaboration
- Platforms used: YouTube
- Campaign statistics: The campaign helped Brawl Stars to complete 5 million pre-registrations in only eight hours.
This mobile game developer company collaborated with 10 YouTube mobile gamers and influencers. The main focus of this campaign is to boost pre-registration before launching the game.
Conclusion
Influencer marketing is considered the most powerful way to market your business. It comes with many exceptional results. The given examples can help creators and businesses know how influencer marketing can help them achieve their goals.
The views expressed in this article are of Zeeshan Ali (LinkedIn), Digital Content Strategist
Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.
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Published: 29 Apr 2024, 04:33 PM IST
