Zerodha cofounder Nikhil Kamath has invested in Vijay Subramaniam-led Collective Artists Network (CAN), a talent management agency.
This investment, a secondary transaction, facilitates a return of over 5X, via a strategic exit for Naveen Tiwari-founded InMobi’s Glance, which previously invested in Collective in 2021, as per a statement.
The financials of the deal were not disclosed.
The Bengaluru-based firm offers solutions including talent management, creator tech, production, creative strategy, influencer marketing, youth marketing, sports sponsorship, and consulting and media distribution.
Earlier in 2024, CAN worked with Kamath’s venture capital investment vehicle Gruhas to launch Gruhas Collective Consumer Fund, aimed at nurturing consumer-focused enterprises and attracting external investments. The fund provides financial backing, mentoring, and operational support, marketing and brand-building for its portfolio companies.
“Investing in Collective’s vision feels like a natural progression. I’ve witnessed the company’s evolution over the last couple of years and I’ve known Vijay now closely and believe in his vision of the transformation of this space. We share a similar outlook towards the India story,” Kamath said in the statement.
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“Nikhil and I have known each other for the past few years, and during this time we’ve come to share the belief that India is moving toward the centre of the world. Media and entertainment will play a significant role in the growth story of the country,” Subramaniam added.
