Los Angeles real estate agent Paul Lester began curating art shows in the houses he was selling, encouraging prospective buyers to purchase the art as well.
The artworks add cachet to listings, and the strategy has successfully sold homes and art.
Since starting the practice over 10 years ago, Lester has required featuring contemporary artists’ work and designer furniture, which is also often for sale.
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The residences at The Houses at 8899 Beverly, starting at about $5 million, feature art and furniture available for purchase, unlike temporary staging items. The Agency collaborated with Create Art Partners to curate these homes, showcasing works by various artists, including arts educator Michelle Mary Lee and British sculptor and painter Irvin Pascal.
Turnkey homes, which are move-in ready, are increasingly popular among buyers.
“We are noticing that many people, especially with new constructions, prefer a complete package that functions well,” Lester told CNBC. “There have been instances where clients walk in and express a desire to purchase the room as it is, including the furniture and art. They love the setup and ask if it’s possible to buy everything as is, and we are able to accommodate that.”
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New York interior designer and staging expert Taylor Spellman told Trulia that a turnkey residence buyer can expect a 30% market on a staged home because they’re paying for the furniture and convenience.
“The designer has spent time curating the space and has already overseen the delivery and installation, which is both time-consuming and pricey,” Spellman said. “A lot of buyers understand that 30% is a small price to pay, considering the service helps turn your new house into a home.”
This practice is becoming more common in cities like Los Angeles and New York because it is convenient for buyers and sellers.
“I tell a lot of my clients, ‘Don’t be surprised if the buyer wants to purchase the home with all of the furniture, artwork, accessories, everything,'” said Ryan Serhant, a broker with Nest Seekers International in New York, told Trulia. “If you’re spending $10 to $15 million on a home, you’re not just buying the four walls. You’re buying the character of the home, which is what you fell in love with to begin with.”
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