June 4, 2024
Recent Aurora research showed that 50% of homeowners find it hard to determine which solar contractors are legitimate. Unfortunately, this problem affects all solar contractors, even the ones who are doing things right. So, what exactly can legitimate solar installers do about this? It’s called trust-based selling. In this guide, you’ll learn:
- What trust-based selling is
- How trust-based selling can increase your sales
- How Aurora’s Sales Mode enables trust-based selling every step of the way
Listen to more in-depth conversations on Solar Builder’s YouTube channel
Our most popular series include:
Power Forward! | A collaboration with BayWa r.e. to discuss higher level industry topics.
The Buzz | Where we give our 2 cents per kWh on the residential solar market.
The Pitch | Discussions with solar manufacturers about their new technology and ideas.
