Haribo, the world’s largest gummy brand, opened an immersive media art exhibition titled “Haribo Happy World in Jeju” in Jeju on Friday.
The exhibition, which runs until Sept. 30, utilizes media technologies such as projection mapping and augmented reality cameras to bring the imaginary world of Haribo to life, showcasing a variety of immersive content and photo zones.
BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]