Nike is introducing a new seasonal Artist Collection in collaboration with female artists and designers around the world, debuting fresh artwork and prints across the Nike Women’s fitness and lifestyle product lines.
For the first season, Nike partnered with designer Anna Deller-Yee for a Fall 2024 Artist Collection that includes a Nike Alate bra, Nike One leggings, a matching Phoenix Fleece set, and additional fitness and lifestyle silhouettes in one holistic capsule. Drawing on the intersection of sport, style and art, Deller-Yee has reimagined staple Nike silhouettes to bring energy, freshness and unexpected prints to women’s workouts and everyday style.
“I want women who wear pieces from our Nike Women Artist Collection to feel ready: ready to conquer the day and night, ready to navigate the places they take up and hold in society, ready to feel confident in their bodies,” says Deller-Yee, an American-Japanese, Chinese-German creative working as a womenswear designer in Milan.
Deller-Yee centered floral designs in each piece from the collection, using a watercolor effect to create a bold but soft blend of colors and textures that foster an active dialogue between body, femininity, movement and strength. That motif carries seamlessly across the capsule, which features a bomber jacket, three tops, slides and a tote in addition to the Nike One leggings, Alate bra and Phoenix Fleece set.
“To me, this collection conveys the message that through softness and fluidity we stand strong and confidently on our own two feet,” Deller-Yee says. “I wanted to express this idea through classic yet fresh artwork, with the fluid dynamic of flowers that snake their way up and down the body literally showing the growth and energy of the women who wear pieces from this collection. I hope that through the choice of artwork and the story behind it, the collection will resonate with all women who choose to wear these styles, bringing them a sense of pride.”
Nike will continue to celebrate and support female artists from around the world through its Nike Women Artist Collection, with the next collaboration releasing in 2025.
Fibre2Fashion News Desk (RM)
