Nike’s Artist Collection Celebrates Female Creatives

Nike Artist Collection
© Nike

Nike is set to launch its new seasonal Artist Collection, a vibrant collaboration with female artists and designers worldwide, showcasing innovative artwork and prints across Nike Women’s fitness and lifestyle lines. This initiative aims to celebrate the intersection of sport, style, and art, offering fresh perspectives and designs.

The inaugural Fall 2024 Artist Collection features the creative talents of designer Anna Deller-Yee. This collection includes a variety of fitness and lifestyle pieces, such as the Nike Alate bra, Nike One leggings, and a matching Phoenix Fleece set, all designed to infuse energy and creativity into women’s wardrobes. Deller-Yee, an American-Japanese, Chinese-German creative based in Milan, has reimagined these staple Nike silhouettes with unexpected prints that bring a fresh dynamic to both workouts and everyday style.

“I want women who wear pieces from our Nike Women Artist Collection to feel ready: ready to conquer the day and night, ready to navigate the places they take up and hold in society, ready to feel confident in their bodies,” says Deller-Yee. Her designs center on floral motifs, employing a watercolor effect to blend bold yet soft colors and textures. This approach fosters an active dialogue between body, femininity, movement, and strength, creating a cohesive and empowering collection.

SSENSE GLOBAL
Nike Artist Collection
© Nike

The Fall 2024 capsule includes the Nike One leggings, Alate bra, and Phoenix Fleece set, as well as a bomber jacket, three tops, slides, and a tote. Each piece features floral designs that symbolize growth and energy, with flowers snaking up and down the body to represent the dynamic and confident spirit of the women wearing them.

“To me, this collection conveys the message that through softness and fluidity we stand strong and confidently on our own two feet,” Deller-Yee explains. “I wanted to express this idea through classic yet fresh artwork, with the fluid dynamic of flowers literally showing the growth and energy of the women who wear pieces from this collection. I hope that the collection resonates with all women, bringing them a sense of pride.”

Nike’s commitment to celebrating and supporting female artists will continue with future collaborations in the Nike Women Artist Collection, with the next release scheduled for 2025.

The complete Fall 2024 Nike Women Artist Collection, created in partnership with Anna Deller-Yee, will be available globally on nike.com beginning August 8. This launch marks an exciting step in Nike’s ongoing efforts to blend sport, style, and artistry in innovative and inspiring ways.

This post was originally published on this site