Whether you’re a professional artist who wants to bring your art to more people or an entrepreneur who sees a business opportunity in eCommerce, starting an online wall art brand is a very interesting idea that allows you to take advantage of current home décor trends and transform your creativity into a profitable business.
Keep reading because we want to teach you how to start a wall art brand from scratch.
How to star a wall art brand
It is true that creating a wall art brand is relatively easy, but like any new business, it’s necessary to consider several important aspects and develop an adequate strategy to achieve the greatest success.
While starting a wall art business is not easy, as it requires initial capital, inventory, raw materials, and other elements, Gelato is a key ally that provides you with a tool for designing personalized art to print on different materials (acrylic and aluminum prints, foam prints, wooden frames, posters with hangers, and more) and in various sizes, as well as a network of over 140 producers in 32 countries.
In addition to this, the Gelato platform allows you to sell with print-on-demand, which reduces production, storage, and logistics costs.
Step 1: Market research
First and foremost, it is necessary to understand the market. The primary task is to know your competition and identify the main players in the wall art industry, whether they are art galleries or independent artists, and determine what type of products they offer, as well as their pricing and marketing strategies. At this stage, you can even gain insights into how customers perceive the market competition through online reviews and comments.
On the other hand, you need to identify a target audience to direct your efforts toward, defining their demographic data (age, gender, location, income level) as well as the current market trends to position yourself effectively.
Step 2: Identify a market niche
Beyond your creativity and personal tastes, specializing in a specific market niche will help you differentiate yourself from the competition and attract a more defined audience. For example, you might focus on environmental art prints or children’s art.
It’s very important to be aware of wall art and interior design trends, and you can leverage digital platforms like Google Trends, Pinterest, and Instagram to study and discover emerging trends through hashtags and user posts.
Keep in mind that some niches may fluctuate depending on the time of year, such as Christmas-themed art, so it’s essential to be prepared to offer products that adapt to these seasonal changes.
Step 3: Cost and pricing analysis
One of the most important aspects is correctly calculating the cost structure of your products to offer them at a fair price within the market. First, you need to consider the costs of materials, labor time, operating expenses, and competitor pricing. This will allow you to set a price that aligns with your target audience while ensuring you make a profit.
Step 4: Printing platform
It’s essential to choose a printing platform that offers a quality service to ensure your products meet customer expectations. Gelato allows you to connect your online store with their platform, enabling you to link your existing products or create new ones.
Additionally, the platform offers a print-on-demand option, which significantly reduces initial costs and provides a greater variety of designs to end customers without incurring production expenses.
Step 5: Printing materials
The printing materials and their quality have a direct impact on the final product, so it’s crucial to consider the texture, durability, and compatibility of the materials with the prints.
In this regard, Gelato offers photographic posters in over 30 formats and five varieties of paper, which can be customized with vibrant colors to achieve a result tailored to customer preferences.
Step 6: Additional details
A sophisticated element that can add significant value to your offering is adding frames to your artwork, giving them an elegant touch. Gelato offers a wide variety of metal, wood, or hanger frames that can professionally customize your prints.
Additionally, you can use Personalization Studio, Gelato’s product design platform, to personalize merchandise with unique details, making your products stand out even more.
Step 7: Diversifying thecatalog
Thanks to the print-on-demand option, you can diversify your catalog and offer a wider variety of designs to your customers. Explore different trends and themes to apply to your designs, ensuring there’s something for every taste and preference.
Step 8: Packaging the prints
Although many might not realize it, packaging plays a significant role in encouraging repeat purchases. Even if you use a simple cardboard box, Gelato allows you to add custom adhesive labels to showcase your brand and capture customers’ attention in the post-sale phase. You can even add a QR code to redirect them to an information page or upcoming discounts.
Additionally, the platform enables you to design, print, and insert branded cards that personalize the customer experience, whether with a promotional campaign or a thank-you message for their purchase.
Step 9: Distribution and logistics
Once a purchase is made, it’s essential to ensure it reaches the customer efficiently. You can partner with last-mile or courier service providers for this. Thanks to its network of over 140 production partners in 32 countries, Gelato makes the production and delivery of your products simple, scalable, and without borders, ensuring a seamless experience for your customers.
Step 10: Customer Service
Whether it’s before, during, or after the purchase process, it is essential to provide appropriate customer service and be attentive to address any questions, concerns, or issues your customers may have.
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