Coldplay celebrates the launch of their album ‘MOON MUSIC’ with an exclusive interactive experience on TikTok.
TikTok is joining Coldplay to celebrate their latest album’s launch, MOON MUSIC, with an exclusive in-app interactive experience. Engaging with fans across the globe, the experience offers a unique, fan-centric initiative where users can explore content from the band, shops for exclusive merch on TikTok Shop (only in the US), and earn a Coldplay-themed profile frame.
To get started, fans can search “Coldplay,” “MOON MUSIC,” or interact with the video anchor featured alongside Coldplay’s content. Fans will be able to enjoy exclusive content while completing four tasks, which include using the “Add to Music App” feature to add the band’s new single, “ALL MY LOVE” to the streaming app of their choice, liking and commenting on Coldplay’s exclusive video, and creating their own video using the song to earn the Coldplay profile frame.
Coldplay fans can also take their engagement out of this world by tagging their videos featuring the new music with the #MoonMusic hashtag for a chance to be featured in the official Fan Spotlight.
The MOON MUSIC experience builds on the immense popularity of Coldplay’s music on the platform, with 6.4 million followers on TikTok. The bands’ countless hits have sparked numerous trends, including “Yellow,” where users created nostalgic and visually appealing montages, “Viva La Vida,” where fans showcased personal transformations, and “A Sky Full of Stars,” where fans got creative with nighttime sky scenes.
Their latest TikTok experience follows Coldplay’s recent surprise performance on Grafton Street in Dublin, Ireland, performing “We Pray” alongside Little Simz, Burna Boy, Elyanna, and TINI, recorded for TikTok. The performance delighted fans ahead of their sold-out shows at Croke Park, creating more unforgettable moments for their audience both on and off the platform.
Alice Razack, Music Partnerships Manager at TikTok, said, “We are delighted to partner with Coldplay to celebrate the launch of their highly anticipated album, MOON MUSIC. As one of the most influential and iconic bands to emerge from the UK, Coldplay has continually pushed creative boundaries with enormous support from the global TikTok community.”
“They continue to inspire fans worldwide and we are proud to support them with this interactive experience, offering a unique way for their global fanbase to engage with their music and connect with each other. We can’t wait to see the excitement and creativity this experience will ignite on the platform.”
Coldplay fans can head to TikTok and search #MoonMusic to take part in the interactive experience, unlock exclusive content, and get access to the MOON MUSIC profile theme.
