Coldplay is getting roasted on social media for promoting their 10th album, Moon Music, on the home shopping channel, QVC.
The sales segment, which included all four members of the group performing various tracks off the new record, sent X users into a frenzy as they expressed shock over seeing the British rock band on the network.
‘Now why the f**k is Coldplay performing live on QVC?!’ one stunned viewer tweeted.
Another wrote: ‘Holy s**t that QVC broadcast with Coldplay shows everything that is wrong with capitalist consumerism. The music is good though.’
A third called the segment ‘unhinged.’
The appearance even caused some fans of the group to question their ‘artistic integrity’ or cause their brains to ‘shut down.’
‘Yesterday, my wife and I saw Coldplay perform live on QVC and our jaws are still on the floor. What’s happened to artistic integrity?’ one X user asked.
One passionate Coldplay fan came to their defense as they replied: ‘Relax, it was a joke. Except for the new album, all the items were a joke. Because it’s a silly concept to sell Coldplay on QVC, it was funny!’
Still, numerous tweets described Coldplay selling their album live on QVC in America as ‘utterly bizarre’ and ‘unserious.’
QVC is a free-to-air television network, where hosts typically encourage viewers to buy apparel, accessories, and jewelry.
Overall, viewers were left shocked when Coldplay appeared on QVC on Thursday.
The world-famous band consists of Chris Martin, Jonny Buckland, Guy Berryman and Will Champion and they have sold more than 100 million records around the world.
But the Yellow hitmakers turned up on the shopping channel to sell a themed tea set, designed as a tie-in with their album artwork.
Chris said: ‘That is vastly more important than the album.
‘Because we’re older now, we’re moving into crockery and Tupperware. The music is really just serving our kitchen line now.’
As part of their appearance on the teleshopping network, the singers took calls from viewers at home.
Candy from Florida told the band how she had had to miss one of their concerts in 2008 because of the death of her father.
In reply, Chris sang: ‘I’m sorry we missed you back in 2008, but some things are better when you’re forced to wait.’
Host Jennifer Coffey claimed that more than 30,000 people were waiting to buy the band’s album just 10 minutes after they arrived on air.
The rock band have been known around the world for almost 25 years, but Chris recently hinted that Moon Music, their 10th album, could be their last record.
During an appearance on BBC Radio 2’s Jo Whiley, he said: ‘Our last proper record will come out in 2025 and after that I think we will only tour.
‘Maybe we’ll do some collaborative things but the Coldplay catalogue, as it were, finishes then.’
Despite this, he then retracted that comment and claimed that the band will continue on for another two records.
He told Zane Lowe on Apple Music: ‘It’s really important that we have that limit. There’s only 12 and a half Beatles albums. There’s about the same Bob Marley, so all of our heroes.
‘And also having that limit means that the quality control is so high right now, and for a song to make it, it’s almost impossible, which is great. And so where we could be kind of coasting, we’re trying to improve.
Chris believes Moon Music is one of the band’s strongest albums.
He previously noted: ‘If you’ve ever liked Coldplay, your favourite Coldplay song’s probably on this album,’ he says. So, is there another Viva La Vida or Fix You? That’s a high bar, and such things are usually only apparent once the songs have been done live, but I see two contenders.
