On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive relationships with consumers.
Tony’s Chocolonely has been disrupting the chocolate industry in the UK for the past 5 years, working to eradicate slavery and exploitation in the chocolate supply chain.
This mission has gone hand in hand with a period of sustained growth that has seen it achieve record revenues and become the fourth largest chocolate brand in the UK by market share.
As a marketing challenge, it’s a fascinating one, and according to its CEO Douglas Lamont, one that can only be achieved by letting the team work with creative freedom.
