According to some conspiracy theorists posting on alternative, uncensored social media networks, Mpox is another “scamdemic”, created by a powerful elite to cull populations and generate profit for “big pharma”. According to these social media users, anyone who takes the Mpox vaccine inevitably faces heart attack and death.
Other Mpox conspiracies target hate at LGBTQ+ people.
Through my PhD research into anti-vaccination misinformation, I’ve collected thousands of social media posts, videos, images and links from anti-vaccination Telegram channels, Substack newsletters and Gab groups. Gab Social is a social networking site known for hosting right-wing political content. These platforms are unique in their permissive approach to moderation. Users can post virtually anything they want without restraint.
According to 2023 research, platforms like Gab have become the home of many “alt-right” content creators who have been de-platformed from mainstream social media channels like Facebook and Instagram. Mpox misinformation is thriving in these online locations.
Sexuality and stigma
In the early days of the COVID pandemic, a study identified that misinformation on social media platforms like Facebook, X (formerly known as Twitter) and YouTube frequently blamed specific social groups for infection surges. Now, it’s MPox’s turn.
One Substack creator, for example, considers gay and bisexual men engaging in “high-risk sexual behaviour” a threat to the heterosexual population. He argues abstinence is the only solution – but only for men who have sex with men.
As well as accusing gay and bisexual men of having a “perverted lifestyle that goes against nature and God’s laws”, some anti-vaxx content creators stigmatise people with Mpox as a hidden enemy, who could be “teaching in schools and indoctrinating children”.
One common anti-vaxx conspiracy theory is “vaccine shedding”. This is the idea that vaccinated people can harm the unvaccinated through any kind of contact. One online conspiracy states the Mpox vaccine is particularly prone to shedding. Gay and bisexual men, then, are portrayed as dangerous whether they’re vaccinated or not.
Mpox is routinely characterised by conspiracy theorists as a virus for immoral people. As a result, some anti-vaxx perspectives are shockingly callous – one commenter claims they wouldn’t care at all if “the gays and communists” died from the Mpox vaccine.
Misinformation surrounding Mpox and the vaccine is peppered with such homophobic narratives of infection and contamination – and it’s familiar territory. People suffering from HIV and Aids in the 1980s and 1990s were relentlessly stigmatised as a dangerous other.
While online conspiracy theories present those with Mpox as a menace, in reality, there have only been a small number of mild Mpox cases identified in the UK since 2022. Though the majority of confirmed cases of Mpox in the UK have been in gay and bisexual men – and Mpox can be transmitted through close sexual contact – people can also become infected if they’re exposed to coughing and sneezing, or share clothing, bedding and towels with an infected person.
Moderation and misinformation
In August 2024, a new strain of Mpox was identified in the Democratic Republic of the Congo and some neighbouring countries. An estimated 10 million vaccines are needed to meet demand in affected African nations. In September 2024, the UK government ordered 150,000 doses of an Mpox vaccine to be distributed among gay and bisexual men and healthcare and humanitarian workers who may be exposed.
Just as many of us might check a reliable, verified medical source to find out more about Mpox, so alternative social media users look to the sources they trust. This commonly includes doctors blowing the whistle on alleged vaccine injury, conspiracy theory “news” sites and prominent right wing figures like Tucker Carlson. People selling alternative remedies and products promising miraculous detox are never far away to profit from vaccine misinformation.
Users share these sources across Gab groups, comment threads and Telegram channels, layering their own beliefs on top. This generates even more views and shares, which is one of the reasons why social media is such a good incubator for conspiracy theories and misinformation.
Another reason is the lack of content moderation on alternative social media sites. Substack describes itself as “a place for independent writing”. Users are not supposed to share any content which incites violence, contains sex or nudity, or illegal activity. Telegram takes a similar approach. Gab also draws the line at illegal content, but mainly encourages users to hide content they don’t want to see or ignore it.
The arguments for or against unrestrained free speech on the internet are complex. But sites like Gab reveal what an unmoderated internet can look like – hate of every variety can find a home here if that’s what the users choose to post. Mpox is just another topic to generate even more shareable content.
