Zara has unveiled its first-ever collaboration in India, joining forces with renowned multi-hyphenated Indian artist Jayesh Sachdev to celebrate the spirit of Diwali. The limited-edition capsule collection, titled ‘Reverie,’ launched on October 15, 2024, and is available across womenswear, menswear, kidswear, and accessories in select Zara stores throughout India, as well as online at Zara.com.
This collaboration marks a significant milestone for Zara as it explores the Indian market in a new light, blending global fashion sensibilities with the artistic vision of Jayesh Sachdev. ‘Reverie’ aims to evoke a sense of wonder and magic that transcends cultural barriers, making the collection’s vibrant designs and motifs accessible to a wide audience.
A highlight of this collaboration is the pièce de résistance—a stunning 10-foot sculpture of a tiger, crafted by Jayesh Sachdev, which is on display at Zara’s flagship store at Phoenix Palladium in Mumbai. The artistic installation represents the fusion of tradition and modernity, standing as a symbol of strength and cultural pride. In addition to Mumbai, the collection features special display corners in Zara stores located in New Delhi, Bangalore, Pune, and Gurgaon, enhancing the festive shopping experience for customers across these major cities.
Jayesh Sachdev, known for his artistic versatility, has brought his unique style to Zara’s collection, creating a line that captures the essence of Diwali while staying true to the brand’s global appeal. This partnership aims to make a statement not only in fashion but also in creating a sense of inclusivity and wonder that resonates with people from all walks of life.
The ‘Reverie’ collection is a bold step for Zara in embracing India’s festive spirit, blending contemporary fashion with traditional influences in a way that is accessible and celebratory. As this marks the brand’s first collaboration in India, Zara’s partnership with Jayesh Sachdev is set to redefine the festive wardrobe, bringing a fresh perspective to the country’s fashion scene this Diwali season.
