Zara is thrilled to announce its inaugural collaboration in India with multi-hyphenated artist Jayesh Sachdev. To celebrate the joyous spirit of Diwali, the global fashion brand has partnered with Sachdev to unveil a limited-edition capsule collection titled ‘Reverie.’ This exciting collection was officially launched on October 15, 2024, and is available across womenswear, menswear, kidswear, and accessories at select Zara stores as well as on Zara.com.
The ‘Reverie’ collection aims to evoke a sense of wonder and magic, making high fashion accessible to all, irrespective of their background. Central to this collaboration is a stunning 10-foot sculpture of a tiger, which serves as the pièce de résistance of the project. This magnificent sculpture is prominently displayed at Zara’s flagship store in Phoenix Palladium, Mumbai, and will also be featured in special corners of stores in New Delhi, Bangalore, Pune, and Gurgaon.
The collaboration underscores Zara’s commitment to celebrating cultural diversity and fostering creativity within the fashion industry. By joining forces with Jayesh Sachdev, a celebrated artist known for his innovative approach, Zara not only enhances its product offering but also enriches the shopping experience for its customers.
This launch marks a significant milestone for Zara in India, setting the stage for future collaborations that blend art and fashion in meaningful ways. Customers are encouraged to explore the ‘Reverie’ collection and experience the unique fusion of style and artistry.
