Atomium Labs is a dynamic and diversified strategy and advertising solutions company that merges creativity with scientific insight. The company, founded in 2016 by Pratyush Sinha, is transforming the advertising landscape by blending storytelling with data-driven methodologies. Atomium Labs focuses on crafting captivating, impactful experiences that resonate deeply with audiences, pushing beyond traditional boundaries.
Headquartered in Pune, Atomium Labs operates with a client-centric approach, acting as an extension of its clients’ marketing arms. Alongside Business Director Ekta Kalsi and other stakeholders, the company delivers holistic solutions for clients from market entry strategies to full-scale expansion.
Pratyush Sinha, Founder & National Creative Director, Atomium Labs, said, “Atomium Labs exists to create meaningful change. We don’t just work ‘for’ our clients; we work ‘with’ them, engaging their audiences and delivering an impact that enriches lives. Every piece of art, design, film, or campaign we produce aims to bring a positive shift in the world, whether it’s a homebuyer who discovers their dream property through one of our ads, or a brand that reaches new heights.” AL’s goal is simple – to be a change architect in an algorithmic world, where creativity drives connection and purpose. “In the last 8 years, we’ve grown by staying humble, continuously learning, and fostering a dream team of passionate, handpicked talent. By 2030, I see Atomium Labs as one of India’s top 10 creative agencies, not just because of the work we do, but because of the culture we’ve built—a place where the love for the work and each other is what drives us.”, he added.
Atomium Labs boasts a 95% client retention rate and has achieved consistent year-on-year growth. Starting in Pune, the company has established a strong presence in Kolkata while also expanding into international markets, including Saudi Arabia, Bangladesh, and Kenya.
Atomium Labs operates on the guiding principle that “There is always a way to do it better.” As non-conformists, they are always ready to challenge and question conventional ideas. Their unique methodology, “The Way of the Scientist,” embodies this approach, combining openness to ideas and information with cutting-edge techniques like neuromarketing, cognitive biases, and psychographics. This ensures that campaigns are not only creatively compelling but also scientifically effective. By aligning visual and textual elements with subconscious decision-making processes, Atomium Labs creates campaigns that resonate deeply with their target audience, leaving a lasting impact.
Ekta Kalsi, Business Director, Atomium Labs, exclaimed, “I believe that a company doesn’t merely have a culture; it is the culture. At Atomium Labs, we embody the principles of ROFL – Respect, Ownership, Fear no Failure, and Learning. These values shape every interaction and decision within our team. We foster a collaborative environment where respect is paramount, accountability is encouraged through ownership, and innovation thrives without the fear of failure. In a world dominated by algorithms, we aspire to be the most humane ad agency, grounded in humility and integrity, always open to new ideas and committed to maintaining trust with our clients and teams alike.”
Among their notable projects, the campaign “Desh Mein Bana Desh Ka Apna” for Knest Manufacturers Pvt. Ltd. stands out. This initiative celebrated national pride and local craftsmanship, effectively positioning Knest as a symbol of national excellence in the construction-tech sector. Similarly, the campaign “As Dependable As It Gets”, featuring cricket legend Rahul Dravid, reinforced Knest’s reputation for reliability, solidifying its leadership in the market. Another significant project, “Create The Change” for iDAC, featured Gauri Khan and successfully boosted the brand’s national visibility, demonstrating Atomium Labs’ ability to enhance brand profiles through strategic messaging and high-profile endorsements.
In addition to its core advertising services, Atomium Labs has diversified its operations through several innovative initiatives. Atomium Activation is a key vertical that manages large-scale trade exhibitions and immersive events. In just one year, Atomium Activation executed over 55 India & global events, showcasing the company’s expertise in creating engaging and impactful experiences.
Among others, their clientele includes Kerakoll, Goyal Properties, Kayam Churna, NS and Associates. Atomium has also partnered with notable organisations like NAREDCO, CREDAI, CII, and Pune Metro, further establishing its reputation in the industry.
Additionally, Atomium Labs also introduced “The Atom Magazine,” which has rapidly become a notable success with its growing subscriber base and unique contributions from writers across various industries. The magazine covers a diverse range of subjects that provide readers with a broad perspective.
