BRANDVOICE
In today’s digital landscape, the lines between personal branding and entrepreneurship are blurring, especially for the younger generation. Young creators are breaking age barriers, redefining what it means to be successful and creative in business today. One such example is the CEO of LGXstudio, Ludvig Gulhane, a 14-year-old Australian artist whose journey signifies this new wave of personalized entrepreneurship. Ludvig’s ability to balance high artistic standards with a flourishing business model shows the dynamic potential of his generation.
Entrepreneurship now is all about personalization
The digitization of entrepreneurship has opened up unprecedented opportunities for creators and solopreneurs to share their work with global audiences, and monetize their talents in innovative ways. This has led to them:
- Changing Stereotypes: young creators are challenging traditional norms by proving that there are no ultimate barriers to success in the digital world.
- Emerging as Thought Leaders: leveraging digital platforms, these innovators are not only sharing their work but also contributing to industry trends.
- Finding the Passion-Business Balance: by integrating personal interests with entrepreneurial ventures, they are crafting careers that are both financially rewarding and deeply fulfilling.
Breaking Age Barriers: Unpacking “LGXstudio”
Age is often seen as a barrier in the business world, but LGXstudio’s success has defied this. At just 14, Ludvig has not only mastered the intricate art of hyperrealism but has also established himself as a potential entrepreneur. His age, rather than being a limitation, adds a layer of intrigue to his story, making him a rising figure in a competitive market.
From the onset, Ludvig’s age has been both a challenge and an advantage, he believes that artists his age have not been attempting hyperrealism and that he wanted to change that. While some brands initially hesitated to collaborate with someone so young, others recognized the unique perspective he brought to the table. Over time, his success showcases a potentially broader trend that age is just a number.
One of Ludvig’s most impressive feats is his ability to maintain high artistic standards while also excelling in the business aspects of his craft. He seems to have understood that being an artist in the digital age requires more than just talent—it demands a strategic approach and a compelling online presence; starting off from facebook to presently having over 11,000+ followers on Tiktok. While his art work is impressive, what one needs to learn from Gulhane’s journey is the art of
- Taking initiative: Ludvig’s journey into the business side of art began early. Realizing that few people his age were creating art in his style, he reached out to brands, landing his first major collaboration with Aleph Beauty, a New Zealand-based company. This partnership was not just a business transaction; it was a creatively freeing experience that allowed Ludvig to merge his artistic vision with a brand he admired.
- Personalizing Collaborations: Gulhane believes in not accepting any and every partnership that comes his way, but carefully selects brands that resonate with his personal values and artistic style. His latest collaboration is with a brand called Zelania skincare which carries a decent digital footprint in the skincare and wellness industry of New Zealand.
- Engaging Authentically: For a brand that stands out, a huge role is that of the founder’s communication style, which should emphasize authenticity. Ludvig responds to comments, engages with his followers, and maintains a tone that reflects his genuine passion for art.
Building a Personal Brand: Mastering Art, Business, and Impact
Ludvig’s success is not just a result of his artistic talent or business acumen—it’s a product of his ability to build a personal brand that integrates art, business, and social impact. He understands the importance of building something greater than monetary valuation.
For him, aligning his business with his values is important. His charity work with community-based organizations in Sydney, particularly those focused on animal welfare, has been about his commitment to using his platform for social good.
While his involvement with animal shelters highlights his dedication, Ludvig wanted to make sure that his personal brand has a deeper connection to causes important to him and his Australian roots. By supporting local efforts, Ludvig is not just advancing his career but also contributing meaningfully to his community.
Ludvig’s age is not just a fact on his bio; it’s a central element of his identity as an artist. His story is particularly compelling because it highlights how age can be a powerful tool in building a personal brand. And he does this by the strategic use of social media, which has been instrumental in growing LGXstudio.
His content strategy includes daily posts, trend engagement, and thoughtful communication with followers, reflecting his genuine enthusiasm for both art and business. This helps solidify his digital footprint.
Future Aspirations
As Ludvig continues to push the boundaries of what’s possible for someone his age, his goals are both ambitious and inspiring. He aims to reach 100,000 followers on TikTok by the end of next year, collaborate with renowned brands, and have his work featured in galleries.
But Ludvig’s aspirations go beyond numbers and accolades. He is driven by a desire to continue learning and evolving as an artist, to explore new styles and mediums, and to use his platform to inspire the next generation of creators.
What began as a hobby is now an extension of his identity – and so Ludvig’s message to young artists and entrepreneurs is clear: you are never too young or too old to start. Both art and business is about creating opportunities for yourself and pushing beyond the limits of what you think is possible while personalizing your journey.
