Sabrina Carpenter announced her collaboration with the non-profit organisation ahead of her UK, Europe and North American tour in support of her recently released album, Short n’ Sweet. Through giveaways, and activations, Carpenter encouraged over 35,000 voter registrations and an additional 263,087 voters to engage with the organisation outside of registering.
“Through our partnerships with over 100 top music artists — like Sabrina Carpenter, Green Day, Ariana Grande, and so many others — HeadCount had a record-breaking year, registering over 450,000 new voters and engaging over a million more people to make sure they vote,” said Lucille Wenegieme, executive director of HeadCount.
HeadCount announces that Sabrina Carpenter has helped engage the most voters out of all artists who partnered with them in 2024.
Sabrina Carpenter helped register 27,000 new voters and engaged over 183,000 voters. pic.twitter.com/R0AjU9DVRe
— Pop Base (@PopBase) November 5, 2024
“Our model works because musicians and celebrities have a cultural cache and an intimate connection with their fans, especially among young people, whose identity as a fan of a particular artist can be even stronger than other aspects of their identity, including affiliation with a political party or candidate,” she continued. “We are so grateful to our artist partners and their teams for inspiring their fans to take control of their future.”
