Audemars Piguet, the Swiss luxury watchmaker known for pushing creative boundaries, has teased an exciting new collaboration with contemporary artist KAWS. Taking to Instagram, AP dropped a cryptic yet captivating video that has fans of both the brand and the artist buzzing. The teaser confirms the partnership, but keeps the details shrouded in mystery—leaving plenty to the imagination.
A Companion in Time
The short clip opens with a silhouetted figure donning a craftsman’s apron branded with the iconic Audemars Piguet logo. Moments later, KAWS’ signature Companion character makes a dramatic entrance, pressing its hands against a fogged glass divider. The visuals exude intrigue, setting the stage for what could be one of AP’s most creative ventures yet. The teaser wraps up with a simple yet powerful message: “APxKAWS. Stay tuned.”
What’s in the Works?
While the video leaves much to speculation, it’s clear that the Companion character will play a central role in this collab. Given Audemars Piguet’s penchant for merging high craftsmanship with modern artistry, many are speculating that the partnership will include a bespoke timepiece.
The Royal Oak, AP’s most iconic model, seems like the perfect canvas for KAWS’ playful yet thought-provoking designs. However, this collaboration might extend beyond watches. Audemars Piguet has dabbled in lifestyle products before, and there’s a strong chance we could see an apparel capsule or even limited-edition accessories complementing the timepiece.
A Legacy of Creative Partnerships
This isn’t Audemars Piguet’s first rodeo when it comes to artist collaborations. The brand has previously worked with visionaries like Ryoji Ikeda and Carolina Bucci, blending haute horology with contemporary art. With KAWS’ globally recognized aesthetic and ability to merge high and low culture, this partnership promises to be another boundary-breaking endeavor.
Stay Tuned
For now, details remain under wraps, but anticipation is building fast. Fans can expect more updates to roll out across Audemars Piguet’s official channels as the collaboration unfolds. Whether it’s a timepiece, an apparel line, or a mix of both, AP and KAWS are poised to deliver something unforgettable.
