Atlanta-based Ghanaian Afro-pop artist, Ama Ka’rin has urged Ghanaian artists to learn to collaborate more with other artists both globally and locally.
According to her, the increased collaboration among Ghanaian musicians and other nationals will serve as a strategic step toward fostering industry growth.
Speaking on the morning Zone with Natalia on Starr FM, Ama Ka’rin highlighted the significance of unity and joint ventures within the Ghanaian music scene. She stressed that collaboration not only enriches the artistic landscape but also creates a conducive environment for mutual learning and innovation.
“As musicians, we need to collaborate more just like the Nigerians. Collaboration is a powerful catalyst for growth within our music industry. When artists come together, bringing their unique styles and perspectives, it not only elevates the quality of the music but also opens up new avenues for exposure and success,” stated Ama Ka’rin.
The songstress cited examples like the Burna Boys, Davidos, Wizkids, Sarkodies, and Black Sherif of successful collaborations both locally and internationally, underscoring their impact on elevating artists to new heights.
She encouraged musicians to explore partnerships not only within their respective genres but also to experiment with cross-genre collaborations, potentially creating groundbreaking and globally appealing sounds.
Ama Ka’rin urged music stakeholders, including record labels, producers, and industry influencers, to actively support and facilitate collaborative projects. She urged musicians to embrace collaboration as a strategy for resilience, adaptability, and sustained success in an ever-evolving music landscape.
Born and raised in the Netherlands, originally from Ghana and currently based in Atlanta, GA, Ama Ka’rin is an emerging star with international roots and global appeal, quickly capturing the attention of the music world with her dynamic blend of Afro-pop, reggae, and R&B.
Her diverse upbringing gives her a truly multicultural perspective unlike anyone else in the music world.
Ama Ka’rin is carving out her path as she establishes herself as a fascinating and inventive artist. From her genre-bending music, listeners can expect elements of Afro-beat, Top 40 Pop, reggae, and even occasional hip-hop flourishes, often within the same song.
On her latest track, the thrilling ‘Only You,’ the international pop sensation utilizes this formula to remarkable effect with an innovative fusion of genres and charismatic vocal performance, capturing listeners’ imaginations worldwide.
Ama Ka’rin’s career received a significant boost when this track was prominently featured on Apple Music’s ‘Ghana Bounce’ playlist.
The feature quickly propels Ama from an underground gem to global star status. As her streaming numbers continue to soar, it has become abundantly clear that she is destined to do great things en route to creating her legacy in the music world.
Within the first few seconds of ‘Only You,’ listeners are introduced to the singer’s evocative voice as she layers her instrument into a web of intricate melodies. Her voice is an instrument in the truest sense of the word. Not only does she gracefully carry the track’s main melody, but she also uses it to create mesmerizing harmonies and percussion-like sound effects. It is a trick that only the most accomplished vocalists can pull off, but Ama does it with the grace and style of a seasoned professional.
Her rise to fame began when she released her first official song called ‘Liar Liar,’ which was heavily inspired by African rhythms and bold vocal stylings.
Her great talent and dedication to music got the attention of talented music producer Brett Alexzandier which led to their 4-song collaboration, bringing a massive significance to her career.
In 2019, she released another song named ‘Cum Over,’ which talks about matters that are difficult to touch on. 2020 gave us her hip hop side when she released ‘Money Money Money,’ a track built on trap beat which celebrates her individuality and independence.
She recently released another music masterpiece ‘Wait on me’ which is available on all streaming platforms
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