Taylor Swift isn’t just selling tickets like hotcakes.
She’s also selling books.
The official “Taylor Swift | Eras Tour Book” has sold about one million copies in its first week. The book, which is available exclusively at Target in the United States, is the the highest-selling Week 1 New Release print book of 2024 to date and the fastest-selling new release book of the last four years. It’s also the highest-selling book in the Music category since Circana began tracking 20 years ago, according to a news release from Target.
Santa, Baby!:Target’s hot new Santa: Kris K is the star of this cheeky holiday campaign
“We knew the release of ‘Taylor Swift | The Eras Tour Book’ and ‘The Tortured Poets Department: The Anthology’ would be a huge, huge moment for Target shoppers and Taylor Swift fans everywhere, but seeing the record-breaking response unfold over the last week has been an absolute thrill,” said Rick Gomez, Target executive vice president and chief commercial officer. “I’m incredibly proud of Target’s partnership with Taylor and the way our teams worked together to make this year’s Black Friday and Cyber Week unforgettable for so many people.”
Need a break? Play the USA TODAY Daily Crossword Puzzle.
The book, along with the “The Tortured Poets Department: The Anthology” launched exclusively in Target stores on Black Friday. They were availableon Target.com and in the Target app on Nov. 30.
The book, which sells for $39.99, highlights Swift’s Eras Tour from start to finish. It includes more than 500 pictures from rehearsals and performances, as well as behind-the-scenes action.
