Over 21 months, the pop superstar’s culture-dominating stage show doubled the gross of its closest competitor, according to ticket sales figures confirmed for the first time.
For the last 21 months, Taylor Swift’s Eras Tour has been the biggest thing in music — a phenomenon that has engulfed pop culture, dominated news coverage and boosted local economies around the world.
Now we know exactly how big.
Through its 149th and final show, which took place in Vancouver, British Columbia, on Sunday, Swift’s tour sold a total of $2,077,618,725 in tickets. That’s two billion and change — double the gross ticket sales of any other concert tour in history and an extraordinary new benchmark for a white-hot international concert business.
Those figures were confirmed to The New York Times for the first time by Taylor Swift Touring, the singer’s production company. While the financial details of the Eras Tour have been a subject of constant industry speculation since tickets were first offered more than two years ago — through a presale so in-demand it crashed Ticketmaster’s system — Swift has never authorized disclosure of the tour’s numbers until now.
The official results are not far from the estimates that trade journalists and industry analysts have been crunching for months. But they solidify the enormous scale of Swift’s accomplishment. Just a few months ago, Billboard magazine reported that Coldplay had set an industry record with $1 billion in ticket sales for its 156-date Music of the Spheres World Tour — a figure that is just half of Swift’s total for a similar stretch of shows in stadiums and arenas.
Every date on the Eras Tour was sold out, and spare tickets were scalped at eye-popping prices — or traded within the protective Swiftie fan community, often at face value.
According to Swift’s touring company, a total of 10,168,008 people attended the concerts, which means that, on average, each seat went for about $204. That is well above the industry average of $131 for the top 100 tours around the world in 2023, according to Pollstar, a trade publication.
