Digital art: terminology to know

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Beeple, the digital artist whose real name is Mike Winkelmann, minted EVERYDAYS: THE FIRST 5000 DAYS for Christie’s New York. The NFT, which sold for over $69 million, marked the first fully digital work of art offered at a major auction house, as well as the first time Christie’s accepted payment in cryptocurrency.

Bitcoin, introduced to the public in 2009 by a developer under the pseudonym Satoshi Nakamoto, is the most well-known cryptocurrency and the one for which blockchain technology was created. The currency reached a milestone valuation of $100,000 per Bitcoin in December 2024.

A Blockchain is a decentralised digital ledger allowing users to store information in a secure and permanent way. The data is stored in cryptographic blocks that form a time-stamped, immutable chain. The technology is widely known for currencies such as Bitcoin, but, from an art perspective, the same register can capture information such as provenance, sale history and records.

Bored Apes are a collection of 10,000 NFTs by the Bored Ape Yacht Club, created by Yuga Labs. Bored Ape Yacht Club #8746 was minted and sold by Christie’s Hong Kong in 2021for HKD 9,610,000.

Bright Moments is a pioneering digital art gallery that has reimagined how to experience and collect digital art. Through exhibitions, it transforms traditional gallery spaces into immersive installations where technology, art, and community converge. From 2021-2024, Bright Moments live minted 10,000 CryptoCitizens around the world, working with over 100 of the leading generative and AI artists to produce 10,000 new artworks. In 2024, Christie’s sold the Bright Moments 2021-2024 Complete Works, which realised £252,000.

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