Women Over 50 Agree—Toss Your Old Foundation In Favor of This Makeup Artist Staple

It’s safe to say that everyone wants smooth, radiant, and healthy-looking skin, right? Here’s the catch: Starting in your twenties, collagen and elastin—the proteins that give your skin its bounce and firmness—begin to decline. Cue the inevitable signs of aging, like wrinkles, dryness, and thinning skin. While you can’t stop the clock, you can find products that help your skin look its absolute best. Case in point: concealers for mature skin, primers for mature skin, and, of course, the best foundation for mature skin.

First, a reminder: Sonia Ramos, a beauty content creator known for her no-filter approach, reminds us that wrinkles and texture are natural, beautiful, and nothing to hide. That said, you likely want to feel your best, and that’s where a really great foundation comes in. Makeup artist Erica Taylor recommends choosing skincare-infused foundations, explaining that today’s formulas are packed with active ingredients like peptides, hyaluronic acid, and squalane to hydrate and plump the skin for a healthy, glowing finish.

With the global anti-aging product market projected to reach almost $110 billion in less than a decade, it’s clear that brands are stepping up their game for shoppers in their 40s, 50s, 60s, and beyond. According to Taylor, these modern formulations are like “skincare with pigment,” working to instantly enhance your complexion while supporting long-term skin health.

At Marie Claire, we put the top foundations for mature skin to the test. We tapped credible testers (read: women over 50) to try some of the market’s best-selling products from brands like Giorgio Armani, Chanel, MAC, and Makeup by Mario to see how these formulations addressed dryness and avoided settling into fine lines. Their feedback, along with insights from makeup artists specializing in mature skin, helped us curate this list of the best foundations for anyone 40 and up.

Best Foundations for Mature Skin

Mindy Holender applies foundation

Mindy Holender applies Giorgio Armani Luminous Silk Foundation with a makeup sponge.

(Image credit: Mindy Holender)

Heather Gagliano applies foundation

Heather Gagliano applies Clé de Peau Beauté Radiant Fluid Natural Foundation on her face.

(Image credit: Heather Gagliano)

Colleen Rutherford applies makeup by mario

Colleen Rutherford applies Makeup by Mario Surrealskin Luminous Hydrating Foundation to her face.

(Image credit: Colleen Rutherford)

Jackie Witherow applies foundation

Jackie Witherow applies Chanel Ultra Le Teint Ultrawear All Day Comfort Flawless Finish Foundation to her face.

(Image credit: Jackie Witherow)

Mindy Holender applies foundation

Mindy Holender applies Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation to her face.

(Image credit: Mindy Holender)

Mindy Holender applies foundation

Mindy Holender applies Charlotte Tilbury Beautiful Skin Medium Coverage Liquid Foundation with a brush.

(Image credit: Mindy Holender)

Other Foundations for Mature Skin I Love

What Type of Foundation Is Best for Mature Skin?

The best foundations for mature skin should prioritize hydration and skincare benefits, featuring ingredients such as peptides, amino acids, humectants, and emollients. These ingredients help address concerns like fine lines, dryness, and uneven texture, providing a natural, healthy-looking finish without settling into fine lines.

Lightweight formulas are ideal, as they blend seamlessly, allowing for a smooth base. Makeup artist Natalie Dresher agrees, saying she prefers thinner formulas for a more natural look, while Ramos highlights that liquid foundations “blend like butter.” Look for formulas that offer buildable coverage that allow you to address areas of concern like sun spots or rosacea without looking heavy or cakey. Ultimately, the goal is to find a foundation that enhances your skin with the most natural finish, while offering major moisture and skincare benefits.

How to Prevent Foundation from Settling Into Wrinkles

For anyone with wrinkles or fine lines, Ford emphasizes the importance of a good skincare routine before applying your makeup. Begin by exfoliating to smooth your skin, which helps makeup from clinging to dead skin cells and texture.

After exfoliation, hydrate your skin with a lightweight moisturizer, followed by a hydrating primer to create a smooth surface. This prepares the skin for foundation, making it easier for the product to glide on without settling into fine lines. Ford says that if you have drier skin, a face oil will work too.

Finally, use a light hand when applying foundation, as too much can highlight texture and fine lines. By applying the foundation sparingly, your skin will maintain a natural look while ensuring the foundation doesn’t cake up throughout the day.

How to Apply Foundation on Mature Skin

The tool you use to apply foundation will impact the intensity of coverage, with makeup brushes providing fuller coverage and a makeup sponge giving a more natural finish. Ramos suggests applying your foundation with a brush, focusing on the areas that need extra coverage, and then using a Beauty Blender to press the product into the skin for a seamless look. However, Ford says another application method to consider is your fingers: “The warmth and texture of your fingers will create a more natural finish.”

Dresher advises applying foundation with a light hand and using downward strokes to prevent streaks and ensure even coverage. This method not only creates a smooth base but also prevents the product from settling into fine lines.

Why Trust Marie Claire?

Siena Gagliano is a New York-based beauty editor and writer specializing in digital features, trend stories, and shopping roundups. In her prior role, she was an editor at Cosmopolitan, focusing on beauty commerce and SEO-driven content. She spoke with makeup artists and experts about the newest and trendiest in the beauty space to compile this list of the best foundations for mature skin on the market.

When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to. Learn more about how we review products.

How We Tested

Women aged 40+ were tapped to go through a rigorous testing period where they reviewed dozens of foundations. After determining the top picks alongside makeup experts, they tested each foundation for its blurring effects, ingredient profiles, finish, texture, and feel to determine this list of the 13 best foundations for mature skin. They also evaluated customer reviews and best-selling products across our favorite retailers.

Meet the Experts

erica taylor makeup artist
Erica Taylor

Erica Taylor has been in the cosmetic industry for over 26 years working for top brands; MAC, Laura Mercier, Benefit Cosmetics & Trish McEvoy. She is a professional makeup artist and mom of three living in New York.  Erica majored in art education in college, initially aspiring to be an art teacher but instead, decided to search for a career that would allow her to be more creative.  In 2021, she started sharing her makeup tips and techniques for any age on her social media and has quickly become a trusted expert to her more than 3 million engaged followers. In 2023 and 2024 she was named L’Oreal Paris League of Experts and continues to be a major authoritative figure in the beauty and skincare space.

vincent ford
Vincent Ford

With almost two decades of experience as a makeup artist, Vincent Ford soon discovered a passion for photography. He found that his makeup expertise enhanced his photography skills, while being a beauty photographer made him a better makeup artist. Ford’s career has taken him around the globe, working across the US, Europe, and the Middle East. He shares his work and tips with his combined audience of over 1 million people across Instagram, YouTube, and TikTok.

sonia ramos
Sonia Ramos

Sonia Ramos, a 47-year-old content creator, aims to shift beauty standards with her no-filter approach. Through her honest reviews, makeup tutorials, and skincare tips, Ramos empowers her audience to embrace their natural beauty. Her content resonates with people of all ages, particularly those seeking real, relatable advice on enhancing their skin and makeup routines.

Natalie Dresher makeup artist
Natalie Dresher

Natalie Dresher is a highly sought-after makeup artist based in Miami and NYC, with over 10 years of experience in makeup artistry. Her impressive client roster includes notable names such as Remi Bader, Serena Kerrigan, Dylan Mulvaney, Jess Vestal, Gia Guidice, and more. Natalie’s expertise has been recognized by leading makeup brands where she has served as the lead artist for influencer and editor-focused events and activations. In addition to her work with influencers and celebrities, Natalie has showcased her talent backstage at NYFW and Miami Swim Week for prestigious high-fashion brands.

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