Matador Technologies to Launch Gold-Backed Digital Art Product on Bitcoin Blockchain

Key Notes

  • Matador Technologies plans a gold-backed product combining physical gold with digital art on the Bitcoin blockchain.
  • Matador’s Bitcoin acquisition supports integrating decentralized technology into its gold offering.
  • The platform aims to make gold investment more accessible to a broader audience.


Matador Technologies Inc. has revealed plans to launch its first gold product in the early part of this year, blending physical gold ownership with digital art. The Board of Directors approved pairing its digital gold product with digital art on the Bitcoin blockchain through Ordinals technology.

This innovative offering allows investors to own physical gold while simultaneously holding unique digital artwork. This fusion of traditional assets with blockchain technology marks a significant shift in how investors might interact with precious metals.


The aim of Matador is to enhance traditional assets by making them more engaging. Hence, this offering seeks to attract both experienced gold investors and those curious about the potential of emerging technologies. By combining tangible gold with blockchain-based art, Matador presents a contemporary approach to precious metals. The company stated:

“Matador’s goal is to breathe new life into a traditional asset by making it more engaging. The offering is designed to invite both seasoned gold buyers and those simply curious about the broader possibilities of emerging technologies. By pairing tangible gold with digital art, Matador provides a truly modern take on precious metals.”

The CEO of Matador, Deven Soni, noted that the company has been focused on making gold great again and is excited about bringing the idea to the market. The launch aligns with their broader plan to blend traditional assets with modern digital solutions, as shown by their recent decision to hold Bitcoin.

The company recently acquired Bitcoin, purchasing 29

BTC
$105 639



24h volatility:
3.4%


Market cap:
$2.10 T



Vol. 24h:
$102.69 B



for CAD$4.5 million. This acquisition is part of the company’s plans to adopt Bitcoin for its forthcoming gold product, ensuring the platform runs on secure and reliable technology. The CEO noted that Bitcoin’s decentralization, security, and recognition align with their goal of creating a reliable gold-backed digital product. He added that the acquisition reflects their belief in Bitcoin as a strong store of value and a key asset for their treasury and product development.

Democratizing Gold Investment through Blockchain

The platform aims to democratize gold investment by making it more accessible and appealing to a broader audience. While traditional gold investors focus on the metal’s stability and value preservation, the addition of digital art introduces a new dimension of ownership and potential appreciation.

The company has also joined the “Bitcoin for Corporations” initiative, launched by MicroStrategy and Bitcoin Magazine, which educates and supports corporations in implementing Bitcoin strategies.

Market observers will be watching closely as Matador seeks to connect traditional gold investment with digital assets, potentially shifting the role of gold and appealing to a new generation of investors. In addition, Matador has formed a partnership with Kitco Metals Inc., which helps secure its gold, sourcing it directly from the Royal Canadian Mint to ensure its trustworthiness and excellence. The Royal Canadian Mint safely stores all of Matador’s gold as its custodian.

Temitope Olatunji

Temitope is a writer with more than four years of experience writing across various niches. He has a special interest in the fintech and blockchain spaces and enjoy writing articles in those areas. He holds bachelor’s and master’s degrees in linguistics. When not writing, he trades forex and plays video games. 

Temitope Olatunji on X

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