Accounts of Chinese celebrities who made headlines by showing off their wealth on social networking ..

Accounts of Chinese celebrities who made headlines by showing off their wealth on social networking services (SNS) are being suspended one after another.

In the midst of an economic downturn, acts that promote relative deprivation and cause social conflict appear to be strictly controlled at the national level.

According to Yonhap News on the 15th, Guentchen (顾茜茜)’s TikTok account, which has about 5 million followers, was permanently blocked the day before. The news spread around the online community and was also on the real-time search keyword.

In addition to Günchen, a number of influencer who released videos containing comments such as “The daily income is 300,000 yuan (about 60 million won), “Money comes in just lying down,” and “It’s easy to live in the world.” were sanctioned to suspend their TikTok accounts.

In the past, the account of a wealthy influencer has been blocked. In May last year, the account of influencer Wang Hongquanxin, who boasts more than 4.3 million followers, suddenly disappeared. At the time, Wang Hongquanxin is believed to have been blocked from his account because he boasted, “I don’t go out unless I dress up with at least 10 million yuan (about 200 million won) worth of jewelry,” and “I have seven luxury apartments in Beijing, but I left them empty (because I don’t live there).”

The move came after the end of China’s annual largest political event, the two conferences (the National People’s Congress and the Chinese People’s Political Consultative Conference). Netizens generally responded positively to the authorities’ disposition, such as “Do you show off that you are rich in this situation?” “Many people are in debt,” and “How many people cannot work even if they want to.” In fact, as of November last year, the unemployment rate of young people (16-24 years old) in China was 16.1%.

The anti-money bragging guidelines did not apply only to influencers. Earlier, the China Securities Industry Association (SAC) unveiled a revision to the securities industry guidelines that penalizes securities firms that are found to have excessive luxury by executives and employees and is collecting opinions from member companies, the South China Morning Post (SCMP) reported.

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