Art-E Mediatech, India’s creative, media and MarTech agency, has announced its latest collaboration with Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing and brand marketing.
The mandate will be managed by the agency’s Delhi branch.
Speaking on the new mandate, Amit Dhawan, partner and chief executive officer, Art-E said, “Winning this mandate is a testament to our team’s creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see where our journey takes us together.”
“We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today’s ever-evolving digital media landscape,” commented Sriram Sundreson, chief executive officer, Firefox Bikes.
The goal of this strategic partnership is to inform new investors about the various protection measures that have been implemented to ensure their safety and security in the investment landscape. In addition to this, the partnership also aims to increase awareness about BSE among both new and existing users, thereby helping to expand the user base, the company stated in a press release.
