Art meets technology in latest innovative collaboration

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Gateshead-based artist, specialising in illusion, produces moving masterpiece in partnership with global technology brand

Gateshead-based illusion specialist, Howard Lee, has teamed up with leading home electricals manufacturer, Hisense, to unite both technology and art to form a new and unique creation using its innovative C1 smart projector.

Howard Lee (@howard_lee) is a multi-disciplined artist who specialises in illusion, trickery and playful deception, with a particular focus on nature. Pairing artistic flare with the latest technology from Hisense, the artwork pushes boundaries and creates a moving illusion of a child on a tree swing in which the C1 projector is used to add motion to the painted elements when the two come together, perfectly blending art with technology.

Introducing the C1’s technical capabilities in an engaging and fun way, the artwork showcases the projector and its potential to bring life to static artwork. The artwork can be viewed here: https://www.youtube.com/shorts/hPj0XP8Hka4.

Howard's Lee's C1 projector illusionHoward's Lee's C1 projector illusion
Howard’s Lee’s C1 projector illusion

Speaking on the artwork and his use of the projector, Howard Lee commented: “I wanted to showcase the ability of the technology to enhance the painting with 4K resolution scenery. Projecting up to 300” means that you can use the C1 in your artwork whether big or small, and given it’s portable, it’s incredibly flexible and easy to work around. It was a really exciting project to work on alongside Hisense, and definitely something I’ll look to continue to utilise in my artwork.”

The C1 projector sets a new standard as the world’s first ever mini projector boasting Dolby Vision, HDR10 and HLG technologies, promising viewers an unrivalled cinematic and immersive viewing experience like never before. Compact yet powerful, the Hisense C1 delivers stunning visuals with its 4K Ultra HD resolution and TriChroma Laser Technology, utilising pure red, green and blue lasers to deliver a breathtaking picture with over one billion shades of colour.

Chris Joughin, Trade Marketing Manager at Hisense, added: “We really wanted to challenge Howard to see just how far he could push the boundaries of the artwork, bringing tech into his painting in a way that was seamless and innovative.

“This is a first for us, so seeing his final creation and how the C1 could compliment his illusion-style artwork was amazing – we hope to see more artists pushing these boundaries and challenging themselves to combine technology with more traditional art forms.”

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