The Adidas x SNIPES collaboration presented a movement celebrating New York City’s creative culture. With the launch of the Adidas ‘NYC Superstar,’ a bold tribute to the city’s rich tattoo legacy, Adidas and SNIPES also gave young artists an opportunity to connect, learn, and grow in the industry.
Partnering with Memorial Brooklyn Tattoo, the two brands hosted an exclusive networking event for aspiring East Coast Social Club artists. This immersive experience allowed participants to engage with professional tattoo artists, ask questions, and gain real-world insights into their craft. To support their creative journey, each attendee received a custom SNIPES x Adidas art kit, reinforcing the commitment to nurturing fresh talent.
Meanwhile, the Adidas NYC Superstar captures the rebellious spirit of the city, featuring traditional tattoo hues of red, black, and deep green alongside Big Apple-inspired details. Available in limited quantities at select SNIPES stores and SNIPES.com.
Image Credit: Adidas x Snipes
