WATTS – Last season, Rams Season Ticket Member Domonique Brown reached out to Coordinator, Brand Strategy & Partnerships Tiras Holifield about collaborating.
From there, the conversations led to telling her story for this year’s Juneteenth as an opportunity to give back to Brown and her business because of her support for the organization. Beyond that collaboration, Brown also participated in the Rams’ recent beautification of Florence Joyner Elementary School.
“I basically sent them a cold email,” Brown said. “I said, ‘Hey, I’m a Rams fan, I’m a season ticket holder. I really want to work with the Rams in some kind of capacity. I didn’t have an idea of what it would be, but I was like, ‘I just want to do something with them.’ This is really cool. So after talking over the past few years, Tiras hit me up and was like, what about your team, and I was like, ‘okay!’ It was a different challenge because how do you showcase the Rams plus the importance of Juneteenth and put it together? But through collaboration, we were able to put this really fun shirt together that really just embodies the Rams and also Juneteenth and the importance of celebration.”
