Moët Hennessy’s flagship XO Cognac has unveiled two limited edition releases in collaboration with artist Jean-Michel Othoniel.
Artist Jean-Michel Othoniel is known for his sculptures and hand-blown glass artworks. This partnership combines fine art and luxury spirits, resulting in two creations: the Hennessy XO Masterpiece and the Hennessy XO Limited Edition.
The Cognac brand has previously partnered with talented artists working in design, fashion and culture over the years, including designer Tom Dixon, architect Frank Gehry, and fashion icon Kim Jones. This latest project with contemporary artist Othoniel showcases Hennessy’s commitment to innovation, design and creativity.
Othoniel first crafted the XO Masterpiece decanter, which blends tradition and innovation, infused with his signature artistic style and fascination with light, and precious crystals. The XO Masterpiece went on to inspire the XO Limited Edition design.
Reflecting on the collaboration, Othoniel shared: “I’ve had a longstanding relationship with Hennessy, spanning over 20 years. Through mutual respect and shared vision, we’ve cultivated a bond that I’m proud to see manifest in this project. This collaboration has enriched my creative universe, and I’m thrilled to introduce contemporary art to new audiences.”
Encased in hand-carved oak wood, reminiscent of Hennessy’s barrels, the Hennessy XO Masterpiece Baccarat crystal decanter is protected ‘like a precious stone’.
Meanwhile, the Hennessy XO Limited Edition presents the decanter as if it is a ruby red gem encased in a golden metal structure. It has a opening feature that allows for bottle replacement or refilling, in alignment with Hennessy’s sustainability commitments.
Laurent Boillot, CEO of Hennessy, said: “Working with esteemed artists, designers, and architects worldwide is an integral part of Maison’s identity and history. It reaffirms our dedication to creativity and craftsmanship. Our collaborating with Jean-Michel Othoniel elevates our XO collection, infusing it with his masterful use of light, colour and crystal.”
Both releases are available now in Asia, and will reach worldwide markets by the end of September. Hennessy XO Limited Edition retails for around €257 (US$286) in France and the Masterpiece is priced at €35,000 (US$38,950).
In closing, Othoniel reflected: “Through this collaboration, we’ve created two distinct limited-edition carafes, each a testament to the power of reimagining familiar objects with new meaning and beauty.
“Immersing myself in the artistry of barrel-making and cognac production was a profound experience, reinforcing my admiration for Hennessy’s legacy of craftsmanship and dedication.”
Last month, the Cognac brand took over Selfridges Corner Shop in London to celebrate its partnership with the National Basketball Association (NBA), and launched a themed bottling to celebrate Notting Hill Carnival.
Earlier this year, Hennessy expanded its Spirit of Travel XO collection with a Harrods-exclusive product to celebrate the London store’s 175th anniversary.
Related news
Rémy Cointreau still confident for Cognac in US
China threatens 34.8% duty on EU brandy
