Swiss watchmaker Audemars Piguet scores another coup with a collaboration with artist Kaws.
In association with the American artist Kaws, an emblematic figure of pop culture, the company unveils a limited edition that leaves no one indifferent: the Royal Oak Concept Tourbillon “Companion”. An audacious watch that captivates with its atypical design and technical precision.
A watch in the image of Kaws
With only 250 available, this creation stands out for its revolutionary dial. Gone are the classic hands, and the famous Kaws character, “Companion”, takes center stage, his cross eyes becoming a powerful graphic symbol. The hour and minute are displayed peripherally, a technological innovation hailed by Lucas Raggi, Audemars Piguet’s Director of Research and Development.
Featuring a manual caliber specially designed for this model, the watch integrates 332 components, combining watchmaking expertise with contemporary aesthetics. This audacious gamble reflects the brand’s ability to push back the boundaries of creation while captivating a young, discerning clientele.
A tradition of artistic collaboration
This alliance with Kaws is part of a strategic move by Audemars Piguet to link art and watchmaking. From Jay-Z in 2005 to Travis Scott and Marvel, the company is seeking to reinvent its image with new generations.
Beyond watches, this artistic approach expands with initiatives like the AP x Music program, which promotes emerging artists. In 2020, the mini-series “180” revealed the creative backstage of unprecedented collaborations. Audemars Piguet’s artistic commitment was even invited to the prestigious Montreux Jazz Festival in 2023, testifying to its growing influence in the world of culture.
Also worth reading: Loïc Prigent, his latest book on the history of fashion.
