Best 50 Female Latin Pop Artists of All Time: Staff Picks

As Women’s History Month draws to a close, what better way to honor the extraordinary contributions of women than by celebrating the female pioneers, visionaries, and stars who have defined Latin pop? From powerful ballads to timeless dance hits, these incredible artists have shaped the genre, empowering listeners and inspiring generations through their lyrics, voices, and artistry. On March 31, we proudly present our staff picks list of the Best 50 Female Latin Pop Artists of All Time as a fitting tribute to the women who have shattered glass ceilings and barriers with their music.

But what exactly is Latin “pop”? Pop music is “characterized by a strong melody and beat, and the use of electric instruments and amplification,” as defined by the Oxford English Dictionary; and is “distinct from other forms of popular music.” Most pop music falls into the category of catchy, tight, memorable music with broad appeal. As far as “Latin pop” goes, it is basically pop, en español. And while distinct from other genres like rock, dance, tropical and reggaetón, the word “pop” essentially means “popular,” and applies to music that transcends genre confines.

It’s a hazy description, we know, and Billboard’s Latin editors debated for weeks the merits of who should be on this list; who, among hundreds of names familiar to fans across the continent, should enter the pantheon of the top 50.

In creating the list of best female Latin pop artists of all time, we looked at artists who had, first and foremost, built a catalog that’s stood the test of time. There are several new artists who we think have a brilliant future ahead of them, but could not make this list on the merits of just one or two albums. Others are great artists, but their still-limited output — say, three albums or fewer — automatically moved them lower in the list.

We also focused on artists whose music had inspired others and created long-lasting trends; who boasted unique, outstanding vocals; and who had, for the most part, significant impact on the Billboard charts. Major chart achievements meant a higher position on the chart. We also included a handful of artists that aren’t essentially pop in genre, but whose impact was such that it transcended into the realm of mass popularity, at least within the scope of Latin audiences.

Artists like Celia Cruz, the undisputed Queen of Salsa, captivated global audiences with her Afro-Caribbean rhythms at a time when salsa was primarily confined to Latin American markets. Shakira took Latin pop to unprecedented heights by combining Colombian influences with — in the case of the groundbreaking, Billboard Hot 100-topping “Hips Don’t Lie” — reggae and hip-hop elements. Similarly, Selena, hailed as the Queen of Tejano Music, brought regional Mexican sounds into the mainstream with hits like “Amor Prohibido” at a time when Spanish-language music struggled to cross over in the United States. 

Then there’s Gloria Estefan, whose contributions in the ’80s and ’90s set the foundation for the global rise of Latin pop. In 1992, she made history as the first Latina performer at the Super Bowl halftime show. Decades later, Karol G became the first woman since Selena to top the Billboard 200 chart with 2023’s Mañana Será Bonito, a Spanish-language album, while achieving the unprecedented feat of becoming a global stadium performer — an historic moment for Latina artists.

That said, in compiling this list, we set clear criteria to spotlight female Spanish-language artists — focusing on Latin pop’s influence within the Hispanophone world. While we deeply appreciate artists from Portuguese-speaking countries such as Brazil and their contributions to music, this specific list focuses on performers who are Spanish-speaking or who have consistently recorded music in Spanish.

Additionally, we made a concerted effort to focus on Latin pop by excluding hip-hop/urbano and folk singers, with two notable exceptions. Ivy Queen, widely known as the Queen of Reggaetón, earned her place thanks to her versatility and pop-forward hits that helped globalize the Puerto Rican genre as its leading female pioneer. Similarly, Mercedes Sosa, the iconic Argentine folk singer, transcended her roots and entered the realm of Latin pop through her immense cultural impact and widespread acclaim.

The Billboard Latin and Billboard Español teams took into account criteria like body of work/achievements (chart placements, awards, certifications); cultural impact/influence (how each artist’s work advanced Latin pop’s evolution and inspired cultural movements); longevity (staying power across decades and relevance in different eras); musicianship and vocal prowess (their unmistakable skill and charisma); and innovation (artistic evolution and originality within the genre).

So, without further ado, here are our picks for the Best 50 Female Latin Pop Artists of All Time!

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