BGaming, a leading iGaming content provider, has kicked off 2025 with the launch of its latest artwork as part of the “When Art Meets Gaming” initiative. This creative project celebrates and promotes local artists in the host cities of iGaming exhibitions.
For this collaboration, BGaming has partnered with Barcelona-based street artist Nuriatoll. Known for her innovative use of graphic illustrations, geometric shapes, and vivid colors, Nuriatoll has worked with prominent brands such as Adidas, Seat, and Johnny Walker. Her distinctive style often conveys powerful societal messages, encouraging viewers to engage with broader social issues.
Nuriatoll has reimagined characters from several of BGaming’s popular titles, including Wild Tiger, Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Wild West TRUEWAYS, and Gemhalla. Each piece reflects her unique artistic approach, blending the worlds of art and gaming to foster a deeper connection between attendees and the host city.
The artwork will be displayed at BGaming’s stand (2E22), with additional merchandise and gifts featuring the designs available for partners and visitors. This marks the first collaboration for BGaming’s “When Art Meets Gaming” project in 2025, following eight successful partnerships with renowned street artists in 2024 and 2023.
Kate Puteiko, CMO at BGaming, said: “After finding great success with “When Art Meets Gaming” throughout the last two years, we are excited to kick 2025 off in style, working alongside one of Spain’s most creative street artists. ICE is one of the hottest events of the year, and this project is an excellent way to shine a light on this new host city.”
“We are proud of the work we have done so far with the project, and Nuriatoll is another strong example of the kind of talented artist we like to highlight. We can’t wait to see how visitors react to her stunning artwork, and we’re excited to continue highlighting the power of both art and gaming.”
Nuriatoll, Spanish street artist, said: “This collaboration is a challenge for me as an artist. It’s very interesting because it’s not about creating new characters but about giving them my vision and my personal touch while maintaining their essence. Also, I usually use geometry and very basic shapes in my designs, so I had to find a way to represent the features that make them more recognisable. Actually, it’s been a fun challenge!
“Lately, I have been very focused on painting murals on the street or in public spaces where there is a lot of hustle and noise. Being able to dedicate a few days to much more relaxed digital work has been a gift. I have been able to enjoy a lot all the processes, on a creative and experimental level.”
