”Whether BlueSky likes it or not, it is being pulled into the real world,” Perez said, noting that it needs to quickly prioritize threats and work to mitigate them if it hopes to continue to grow.
That said, disinformation and bots won’t be Bluesky’s only challenges in the months and years to come. As a text-based social network, its entire premise is falling out of favor with younger generations. A recent Pew Research Center poll found that only 17% of American teenagers used X, for instance, down from 23% in 2022. For teens and young adults, TikTok, Instagram and other visual-focused platforms are the places to be.
Political polarization is also going against Bluesky ever reaching the size of TikTok, Instagram or even X.
”Bluesky is not trying to be all things to all people,” Wardle said, adding that, likely, the days of a Facebook or Instagram emerging where they’re ”trying to keep everybody happy” are over. Social platforms are increasingly splintered along political lines and when they aren’t — see Meta’s platforms — the companies behind them are actively working to de-emphasize political content and news.
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