Brooklyn Nets collaborate with local artist KAWS on new City Edition uniforms

KAWS, Brooklyn artist and designer, is back with a second version of his City Edition jersey for the Brooklyn Nets.

The Brooklyn Nets unveiled the 2024-25 City Edition uniform Thursday, marking the second straight year of collaboration with KAWS, the Brooklyn-based, Jersey City-born artist and long-time Nets fan.

“The uniform fuses core elements of the Nets brand with some of the most notable components of KAWS’ work,“ wrote the Nets in a press release, “from his early days as a graffiti artist to his now globally recognized paintings and sculptures.”

Also on Thursday, the Nets tweeted out a gallery of players wearing their new threads…

The unform will debut at Barclays Center on Sunday, December 1 vs. the Orlando Magic,. The team currently are scheduled to wear the uniforms 12 times during the regular season. That’s down from 16 last year for KAWS first edition.

Specifically, according to the Nets press release, the newest City Edition uniform aims “to capture the vibrancy of Brooklyn and mixes authentic details with notable elements of KAWS’ work,” including:

• Taking inspiration from KAWS’ 10-part artwork, “TENSION,” the overall uniform design is evocative of the artist’s signature eye-catching abstract paintings, and features a gray color pallet with a bold accent of color
• BROOKLYN is displayed across the chest of the jersey – an intentional departure from last year’s NETS – as a way to proudly represent and celebrate the team’s home borough
• The lettering on the jersey is inspired by the artist’s graphic style with the remixed Nets logo on the shorts given the same treatment
• KAWS’ signature “XX” design motif is prominently featured on the waistband of the shorts
• KAWS’ autograph is woven into the jersey directly above the jock tag

As with all Nets uniforms, the jersey will feature the GetYourGuide patch on the top left chest. GetYourGuide is an online international tour guide service controlled by Joe Tsai’s Blue Pool Capital. It replaced WeBull.

“It was a pleasure to design my second City Edition uniform for the Nets, honoring my local team and community while paying tribute to the borough of Brooklyn,” said KAWS.

“We’re excited to expand our partnership with KAWS, whose work pushes artistic boundaries and allows us to continue to connect with fans all over the world,” said Andrew Karson, Executive Vice President of Marketing at BSE Global, parent company of the Nets. “Our latest City Edition collaboration continues the Nets’ commitment to cultural innovation.

The City Edition uniforms and related merchandise collection are now available for purchase online at netsstore.com and in person at the Nets’ team store at Barclays Center, Brooklyn Fanatics.

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