Last night’s exclusive art exhibition coined ‘Read Between the Lines’ was staged at the iconic Superblue Miami Art Venue
MIAMI – Cleeks Golf Club, captained by two-time major champion Martin Kaymer, has announced an innovative partnership with world-renowned mixed-media artist Jacob Felländer. Debuting at an exclusive exhibition at Superblue Miami, the collaboration marks the launch of a new cultural initiative that reimagines golf through the lens of contemporary art and immersive experiences. In partnership with LIV Golf, the trio unveiled a bespoke art installation symbolizing the 2025 LIV Golf League journey – a single image blending every host city on this year’s schedule, with Miami featured prominently as the kickoff location.
The collaboration stands for a connection between two worlds – golf and art. LIV Golf provides the perfect platform to bring this vision to life, making golf an exciting, expressive, and culturally relevant game. By uniting sport and art, these three entities are celebrating golf’s rich history while reimagining its future. Felländer’s vision is predicated on creating synergies between art and sports to help inspire the next generation of creatives. Whereas the Cleeks believe in leveraging the power of creativity as a life tool, which drives their vision to innovate the game and generate the greatest impact on fans.
“This is more than a partnership; it’s the beginning of an artistic movement within LIV Golf,” says Cleeks General Manager Jonas Mårtensson. “The Cleeks will continue to bring the passion [of art], while LIV provides the platform, and together we will challenge conventions, inviting new voices to see golf differently. The hero piece, symbolizing the LIV Golf 2025 journey starts in Miami but unfolds far beyond, turning physical artwork into an immersive, ever-evolving experience.”
“While we [at the Cleeks] are aware we are shaking things up, we invite the rest of you to join us in challenging what’s normal by looking at the world through a different lens and doing things like they’ve never been done before,” says Cleeks Captain Martin Kaymer.”
The name Cleeks originates from a traditional long iron golf club from golf’s earliest days. Cleeks Golf Club aims to represent a bridge between golf’s storied past and its evolving future. Modern and timeless, the brand expresses a deep respect for tradition while maintaining a contemporary feel. The new brand symbolizes the intersection of heritage and modernity: Tradition Refreshed. In tune with owning the intersection of entertainment, sport, and culture, Cleeks kicked off the 2025 campaign with an eclectic collaboration with Martin Key, which produced a limited edition drop of high-end, luxury weekend bags.
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