Marketing agency Purpose Media has been appointed by a long-established conservatory firm to help it reach out to homeowners across the country.
ConservatoryLand has asked Purpose to look after its website and social media, and to co-ordinate a national advertising blitz to help spread the word.
The firm has already been working with ConservatoryLand for six years, filming customer testimonial videos for its website, but it is now extending its remit, which will also include print and online advertising and a national TV advert.
Purpose will film the advert itself in time for it to hit viewers’ screens in December and January, which is traditionally a time when householders start to think about home improvement plans for the New Year.
Tim Lenton, digital innovation and strategy director at Purpose Media, said: “ConservatoryLand is a very well-established local firm and we’re proud that they’ve chosen us to look after their multi-channel marketing campaign.
“Our remit is to help them to convert more website visits into orders, but also to increase brand awareness and also to show people what modern conservatories are all about.
“It’s great to be working with a local firm and it’s a brilliant challenge for us to be co-ordinating such a comprehensive national campaign.”
ConservatoryLand has been manufacturing and installing conservatories for more than 20 years and Rob Smith, its general manager, said the structures are still proving popular with older homeowners and couples who need extra space for their growing families.
Rob said: “We are well-established and have plenty of visits to our website, but the conversion rates aren’t where we’d like them to be at the moment, which is why we have asked Purpose to come in and make a difference.
“We’re really happy to be working with a local agency. They’re just a few miles away from us, so we can meet them face-to-face, and from the first minute we started working with them, they just ‘got’ who we are and what we’re about.”
