With professional platforms like LinkedIn — and even more casual ones like Instagram and X — offering a vast pool of potential collaborators, clients and industry influencers, it’s never been easier to reach a wide audience and build your network. However, it takes more than just a well-maintained profile to leverage these platforms effectively. Understanding how to engage authentically and strategically can be the key to transforming virtual interactions into real-world opportunities.
Whether you’re a casual social media user or are looking for simple ways to refine your approach, the business leaders of Rolling Stone Culture Council have key advice for any professional in the culture space looking to use social media to supercharge their networking efforts. Discover how to strengthen vital network connections and advance your career by being more intentional with your social media presence.
Engage With Purpose
Social media is a powerful tool to discover, learn and connect across generations and cultures. Don’t just observe — comment, share and start conversations. Be bold, and meaningful connections will follow! – Marissa Andrada, Marissa Andrada
Be Your Authentic Self
If a stranger reviewed your social media postings, would they feel like they have a good sense of the authentic you? Effective networking is fueled by an experience of authentic connection (“Wow, that’s a cool person!”). Social media can provide this — if we approach it with this goal in mind. What impression do you want to leave with others? Does your social media accomplish this? – Jed Brewer, Good Loud Media
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Interact Meaningfully With Thought Leaders
Professionals in the culture space can supercharge their networking by engaging strategically on social media. One key step is commenting on and sharing thought leaders’ content with meaningful insights. This builds visibility and credibility. DMs with genuine value do not just ask questions but turn interactions into real relationships. – Kristin Marquet, Marquet Media, LLC
Strive for Consistency
Effective social media networking requires more than just occasional posts whenever you have something exciting to share. To make meaningful connections, you need to post consistently and, more importantly, interact with your network’s posts in a meaningful way. – Evan Nison, NisonCo
Think Unconventionally
Professionals in the culture space can turn social media into a vibrant storytelling platform, sharing behind-the-scenes glimpses of their creative process to attract curious minds. Hosting spontaneous live sessions or quirky challenges can break the ice and spark authentic connections, making networking feel less transactional and more personal. In short, be unconventional. – Mark Paulda, Mark Paulda & Co
Create With Intention
Create consistently with purpose. Show up with intention and vision to attract people who resonate with you. Social media isn’t just about visibility; it’s about vibration. Create content that sparks transformation and connection. Comment with thoughtfulness, asking meaningful questions. The digital world thrives on reciprocity, so the more we give, the more aligned opportunities flow our way. – Andy Hale, Hale & Monico
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