Dr. William Brady on Social Media, Moral Outrage, and Polarization

William Brady is an Assistant Professor of Management and Organizations. His research examines the dynamics of emotion at the social network level and their consequences for group behavior. His recent work studies how human psychology and AI-mediated social contexts interact to shape our emotions and intergroup attitudes. Combining tools of behavioral science and computational social science, his research aims to develop person-centered and design-centered interventions to improve our digital social interactions.

 

Professor Brady’s research has been published in leading journals such as PNAS, Nature Human Behaviour, Science Advances, and Perspectives on Psychological Science. His work has also been featured in popular press outlets, including The New York Times, BBC, Wired, and The Wall Street Journal. In recognition of his contributions, he has been selected for the Association for Psychological Science Rising Star Award and the SAGE Emerging Scholar award. Professor Brady earned his BA in Psychology and Philosophy, with distinction, from UNC-Chapel Hill, his Ph.D. in Social Psychology at New York University, and was awarded a postdoctoral fellowship from the National Science Foundation where he worked at Yale University.

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