South African R&B sensation Elaine has hit yet another high note, being named Spotify’s EQUAL Africa Artist for October 2024. The announcement comes just days before the release of her much-anticipated album, Stone Cold Heart.
ALSO SEE: Western Cape film Old Righteous Blues to represent South Africa at the 97th Academy Awards
At just 25 years old, Elaine, born Ndivhuwo Elaine Mukheli, continues to make waves on both local and international stages. Since bursting onto the scene with her debut EP Elements in 2019, she has proven she’s not just a one-hit wonder. Her unique blend of soulful ballads and contemporary R&B has captured the hearts of fans worldwide, and now, she’s cementing her place as a leading voice in African music.
This recognition from Spotify is a testament to her growing influence in a competitive and often male-dominated industry. “I’m incredibly proud to stand as an independent African woman, claiming space in an industry traditionally dominated by men,” Elaine shared. Her boldness and authenticity have made her a standout figure, not just in South Africa but globally, with a fan base that extends across the United States, Nigeria, Kenya, and the UK.
Spotify’s EQUAL program, launched in March 2021, is designed to spotlight female artists and amplify their voices on a global scale. Each month, an exceptional female artist from Africa is chosen to represent EQUAL Africa, and this month, the spotlight is on Elaine, acknowledging her immense contributions to the music scene.
Reflecting on her journey, Elaine revealed, “I’ve loved music and believed it was my destiny since I was a little girl. I’ve been singing since I was six, and it’s always been my purpose.” This passion is evident in everything she does, from her chart-topping hits to her unwavering commitment to her craft.
As she gears up for the release of her upcoming album, Stone Cold Heart, on October 11, Elaine is set to share her most personal work to date. The album dives deep into her experiences with trauma and heartache, offering listeners a raw and confessional look into her world. “It’s been a therapeutic journey for me,” she said, describing the process of creating the album as one of healing and self-reflection. The album combines classic soulful ballads with fresh, contemporary sounds, reflecting Elaine’s growth as an artist.
Beyond music, Elaine is also a strong advocate for mental health, using her platform to raise awareness and encourage young people to prioritize their emotional well-being. Her messages of empowerment, particularly for women, serve as a reminder to push through life’s challenges and never give up on personal dreams. “You deserve to give yourself a chance. Go for it,” she urges those who are hesitant to pursue their passions.
ALSO SEE:
King Charles beams at high-profile London reception ahead of international tour
Featured Image: Instagram | @elaineofficial_
