Elon Musk has turned his personal X account into a billboard for Donald Trump’s election campaign, but the billionaire’s political action committee has made the company a much smaller part of its marketing strategy, funneling just 3.6% of its total social media ad spend to his own network.
Through Monday, Musk’s America PAC spent about $201,000 on political ads on X, according to updated disclosures from the company, formerly known as Twitter. All of the PAC’s advertising this month has targeted users in Pennsylvania, a key battleground state where Musk has spent considerable time campaigning on behalf of the former president.
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