By Laura Shirk
FABLE Whisky has released Six Sons, the final blended malt Scotch whisky in its acclaimed Ghost Piper of Clanyard Bay series, into global travel retail with a special mixed case featuring six unique labels and a specially commissioned artist’s print.
Supported by a special activation in Heathrow’s T2 through the autumn, FABLE’s Batch 6 comprises 9,000 bottles of a non-chill filtered natural color 8-year-old blended malt whisky with an ABV of 46.5%.
Continuing the unique FABLE proposition – bringing together creative storytelling, illustration and whiskymaking, Six Sons was matured in ex-bourbon barrels and hogshead casks and is a well-rounded blended malt with a sweet and spiced finish – available in global duty free at a price of £40 (US$51).
The latest batch introduces new illustrations from artist and animator Hugo Cuellar with those buying a bottle of FABLE blended malt receiving a limited edition print. A special new Six Sons gift box has also been introduced for the fans of FABLE.
“We wanted to round off the series with something special and an appropriate and natural extension to the original story and product offering. We love Six Sons – the wonderful blend of malts giving a hint of mashed bananas, molasses and a the linger of spice and fresh orange peel – but also its stunning visual impact – artwork we now know people want to take home with them and enjoy. We are getting lots of enquiries about our next FABLE story and we are really excited to say it is coming soon – watch this space,” said Calum Lawrie, Marketing Director, FABLE Whisky.
REGION Europe International