New social media agency BE CONTENT has launched this month with the aim of prioritising high value influencer partnerships over low-quality scale.
The agency was founded to address some of the pressing issues in influencer marketing: burnout, lack of transparency, and unfair compensation.
For brands, the agency offers a strategic approach to find creators who truly understand their audiences, allowing for authentic collaborations that resonate.
For creators, BECONTENT prioritises creator well-being, ensuring that both influencers and brands are supported with transparent and ethical processes.
Influencer marketing is a $21bn global industry, but the market has become so saturated with tools, platforms, and influencer types, that brands often feel overwhelmed.
Issy Chambury, founder of BE CONTENT, said: “As a 31-year-old woman who has spent years navigating the influencer space, I saw a real need for an agency that prioritises the well-being and transparency of creators while offering brands simplified, impactful strategies.
“I launched BE CONTENT to be that solution—a place where creators feel valued and brands can trust in creative partnerships that drive real results. I’m proud to build an agency that not only delivers but also challenges the status quo of influencer marketing.”
