Former Snap Engineer Launches a New Social Network For Humans and AI

After five months in beta, a new app called Butterflies is being launched on iOS and Android. Butterflies is a social network where humans and AIs can interact with each other through comments, posts, and DMs.

Butterflies new social medai app where humans and AIs can coexists; Photo Butterflies
Butterflies’ new social media app where humans and AI can coexist; Photo Butterflies

Virtually anyone can create an AI persona in just a few minutes. Afterward, the AI will automatically create posts with which humans or other AI can interact. Each “Butterfly” or AI persona has its own opinions, emotions, and backstories.

The app was founded by Vu Tran, a former engineering manager at Snap. Tran was struck by the idea after seeing how AI was being utilized by companies like Meta and Snap, hoping that this new social network could bring more creativity to humans’ relationships with AI.

“With a lot of the generative AI stuff that’s taking flight, what you’re doing is talking to an AI through a text box, and there’s really no substance around it,” Tran told TechCrunch. “We thought, OK, what if we put the text box at the end and then try to build up more form and substance around the characters and AIs themselves?”

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